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  1. #1
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    Demographics

    Elsewhere in this forum are extensive discussions about the MOA as a club and its members which were ignited by a recent change in MOA staff.
    One of the issues is, how attractive the club is to younger members and the S1000RR is being used as a representation of younger rider's bike.

    As a S1000RR owner, how old are you? Is this your only bike? Did you have a BMW before you bought the S1000RR?

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    Registered User Motodan's Avatar
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    Seeing your post has been up for 11 hours without a reply, I'll chime. I don't have the bike, but if I was 30, single and making $75,000 a year I would owe one, does that help? I'm guessing, but when I was 30, a 1978 XS650 Yamaha retailed for around $1,700.00. And just across the showroom floor was a '77 R100RS, with a price of - $5300.00! With a wife, two cars (one a new 1978 Pontiac Grand Prix that retailed for what the BMW cost), mortgage, one child and one to come, guess which one I bought? Oh the R100RS had the appeal meter all the way to the right, but the affordability was in the Yamaha. Things changed that much since then? Well, from what I read, more 30 and under are living (back) with Mom and Dad because of the poor job market (or they're too good for the jobs available), loan money isn't as easy to qualify for and sales are not what they use to be.

    One item has changed - the price disparity between BMW and other makes has certainly changed over these 40 years. A 2013 Suzuki Hayabusa - $14,400, 2013 Kawasaki Ninja ZX-14 ABS - $15,999 and the 2013 S 1000 RR - $15,050. Even with added options the BMW isn't much more than the competition. So appears BMW has done its job competing for sales in this market segment? So, as a percentage in this segment (super sport bike), is BMW not capturing its fair share? I guess another item comes to mind, that may lean to the point I believe your attempting to make, "Kids" aren't getting married till their late twenties or early 30's, if at all. So is it cheaper (more disposable income) to get married or just "shack up" (showing my age) these days? I'm talking fiscal, not emotional cost...LOL.

    Let a "little" time go by and there is no apples to apples or oranges to oranges.
    Last edited by Motodan; 01-13-2014 at 08:48 PM.
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    Thanks for responding, Dan! I am amazed about the absolute lack of feedback. It seems like all the S1000RR owners are middle-aged women who do not want to reveil their age...
    I have my own personal theory about the typical ownership profile in the S1000RR community and just wanted to see if I am totally off.
    Among other things, I do not believe that there are many "under 30" S1000RR owners. For a variety of reasons.

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    Given that the only answers you might get are, by necessity, from members of the MOA, they wouldn't tell you anything about the general demographics of S1000RR owners. They would only be reflective of members of the MOA who own an S1000RR. And even so, they'd be too few in number to constitute a sample from which you could extrapolate much.
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    Registered User Motodan's Avatar
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    Quote Originally Posted by JamesInCA View Post
    Given that the only answers you might get are, by necessity, from members of the MOA, they wouldn't tell you anything about the general demographics of S1000RR owners. They would only be reflective of members of the MOA who own an S1000RR. And even so, they'd be too few in number to constitute a sample from which you could extrapolate much.
    I think that's the OP's point....the silence might actually prove his point.
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    Yes, the BMW MOA is a motorcycle touring and camping organization with a smattering of other activities thrown in.

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    Quote Originally Posted by Motodan View Post
    I think that's the OP's point....the silence might actually prove his point.
    Yes, it does, Dan! BMW's intend with the S1000RR is to attract "younger buyers". The reason for my inquiry was to see, if the MOA can do the same. It seems not. The majority of S1000RR buyers does not participate in the MOA. And I was interested to see if those who do, are not "under 40".

  8. #8

    Not sure I think she's under 30' but she's in the BMW 90 year Anniversary book

    image.jpg
    Quote Originally Posted by EMSimon View Post
    Thanks for responding, Dan! I am amazed about the absolute lack of feedback. It seems like all the S1000RR owners are middle-aged women who do not want to reveil their age...
    I have my own personal theory about the typical ownership profile in the S1000RR community and just wanted to see if I am totally off.
    Among other things, I do not believe that there are many "under 30" S1000RR owners. For a variety of reasons.
    And holds a few world records on said motorcycle. Message her on her Facebook page for her MOA number and age.
    image.jpg
    Last edited by rangerreece; 01-22-2014 at 07:57 AM.
    R. Reece Mullins Ebony R1200RT (Gretchen)
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  9. #9

    And here she is on another, apparently she sets records on multiple S10000's

    R. Reece Mullins Ebony R1200RT (Gretchen)
    MOA # 143779
    MOA Charter Club #5 #364 #100
    BMW MOA Vice President

  10. #10
    I'm 36 and the 2013 S1000RR is my first bike and only bike, I put 8200 miles on the bike since May. I had to stop riding it for 2 months otherwise the mileage would have been a lot more.

    My HP4 arrived today and I'm going to pick it up on the 1st. I'm actually very excited about this bike, I wasn't before on the S1000RR, not because it wasn't a good bike but because I had no experience to gauge whether that bike was good or not. It's a pretty easy bike to ride compared to driving high powered RWD cars IMO, very drama free, laser precision, neutral, it does what you want it to do without a tantrum. That's what I learned in the short amount of time riding it and comparing it to the 5 Ducati's I test rode.

  11. #11
    Quote Originally Posted by EMSimon View Post
    Thanks for responding, Dan! I am amazed about the absolute lack of feedback. It seems like all the S1000RR owners are middle-aged women who do not want to reveil their age....
    You ultimately have received feedback, but I bet if you posted this question in Ruff Riders, you'd get completely different data.

    Ian
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  12. #12
    It's a whole different demographic (and psychographic, fwiw) than what we have going on here....










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    I started this thread to prove to myself that my theory about S1000RR ownership as it relates to MOA membership is correct:

    The increase in S1000RR ownership has absolutely no positive impact on MOA membership.

    There are two general types of owners -

    1. Young, somewhat affluent riders who want a fast and hi-tech bike and who have absolutely no interest in MOA membership

    2. Older affluent riders who already own a BMW, and are already MOA members who buy a "sport bike" to add to their stable.
    Before the S1000RR, those guys would have bought a Ducati or Aprilia

    Neither category adds to MOA membership numbers.

    Yes, O.K. there are maybe a few who do not fall into either category. really a small number, I say.

    Ian's post and pictures speak volumes to me about the attitude of the MOA towards the first group. The main reason why this is a Catch 22

  14. #14
    Registered User RYD1WD's Avatar
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    Quote Originally Posted by EMSimon View Post
    Thanks for responding, Dan! I am amazed about the absolute lack of feedback. It seems like all the S1000RR owners are middle-aged women who do not want to reveil their age...
    I have my own personal theory about the typical ownership profile in the S1000RR community and just wanted to see if I am totally off.
    Among other things, I do not believe that there are many "under 30" S1000RR owners. For a variety of reasons.
    You might be surprised, our sales data certainly wouldn't support that. Also keep in mind that there are some other high volume BMW dealers (top 20 in US) in major metro areas that have strong "club" communities, which are a generally younger demographic. The market research suggests 40 ish... the reality on US sales floors doesn't necessarily agree.
    Greg North - Sales & Marketing Manager, BMW Motorcycles Of Charlotte & Greensboro
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    And then there are those of us for whom motorcycling is an essential part of our journey - a way of life, and looking at it.

  15. #15

    it's never too late . . .

    Based on the date of the originating thread, I guess I'm a little late to the party. I'm 56 and purchased my S1000RR in November of 2017 (I know, stupid time to purchase a bike in the Midwest, but Christmas was a great excuse to lavish it with farkles). I'm 6'2" in good health and continually working on my flexibility because I have to in order to ride this bike. For the first few seconds, I grimace as I fold myself up onto the pegs, focus my mind on the task at hand and then . . . my right hand grabs a bit of throttle and everything is right in the world. The exhaust note is a sweet melody unmatched by anything on Pandora. I know it's not for everyone and a bit pricey for twenty-somethings needing a second form of transportation for winters, but it speaks to me from both a performance and safety perspective. Ride safe.

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