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BMW PressClub Germany provides the entire Morning Reads news today, and exciting news it is!
If you are reading this on the RSS feed I did not add links today to the subsequent pages so please click through to the forum.
BMW GroupPress Club:
PressClub Germany
BMW motorcycle announces the entrance for the year 2009 into the Superbike world championship.
Munich. BMW motorcycle opens a new chapter in the road racing commitment. Peter M??ller, Leiter development and series BMW motorcycle, on that Paris motorcycle fair Mondial you Deux Roues on Friday, 28 September: ÔÇ£2007 returned BMW motorcycle after over 50 years with the Sportboxer to international road racing. In 2008 we will continue the long-distance commitment. At the same time we will prepare intensively for the entrance into the Superbike world championship in 2009.ÔÇØ
Closer information given to motorcycle concept and team structure to a later time admits.
Speech by Dr. Herbert Diess, leader BMW motorcycle, international motorcycle fair ÔÇ£Mondial you Deux RouesÔÇØ, Paris, 28 September 2007
Ladies and Gentlemen,
I am called you cordially welcomely to our press conference here in Paris.
Three things are located today here in the center:
ÔÇó First the current paragraph numbers of the first eight months of the yearly.
ÔÇó We present to you in addition, in who direction it will continue with BMW motorcycle and like we the future challenges will meet.
ÔÇó Then we show you naturally our newest product.
Let me with the current paragraph numbers begin. We already put our goals to beginning of the year:
We want to deliver in this year more motorcycles to our customers than ever before. That is a fastidious goal, because in the year 2006 we already broke through a sound barrier with more than 100,000 sold motorcycles.
To at the end of August are we well on the way. Also over 75.000 sold units we sold 5 per cent more motorcycles in the comparison to the same period of the previous year. We are confident that we will achieve our goal up to the year end.
We achieved a special goal in this year already. Since 2004 we already delivered over 100.000 R1200 gs. Thus the large Reiseenduro is most successful BMW motorcycle of all times.
Even if these numbers let us look optimistically into the future, it is completely clear us that the surrounding field is difficult and remains difficult for the entire European motorcycle industry probably.
How will BMW motorcycle the future master and far profitable will grow?
We will continue our model offensive, which we began in 2004, consistently. Only over new desire-worth products we will succeed additional customers to respond.
With 17 new models, which we brought since 2004 on the market, our product range was almost completely renewed in only three years. The main focus was thereby on the complete renewal of our kernel program, like the Boxermodelle gs and blank or the route he and sport route he models of the K-series.
Beyond that we opened new segments for BMW, in order to address additional customer groups. Thus in the past year the middle class models F800 S and ST were introduced. Likewise we developed a completely new generation of a cylinder motorcycles: The particularly easy and agile G650 X series with three models.
A further novelty we present to you today in the connection.
And already in some weeks we can present you still further new models.
Ladies and Gentlemen,
They see, we continue our model offensive with BMW motorcycle in high speed.
In order to expand and additionally accelerate our growth possibilities since further segments, we decided to a two-mark strategy and Husqvarna Motorcycles acquired.
With the Husqvarna models we can expand the offer faster since younger buyer categories as well as since the entire Offroad and Supermoto range, than alone with our Kernmarke. Besides we can use the world-wide sales network work immediately of Husqvarna in the Offroad segment.
Husqvarna ranks among the most steeped in tradition motorcycle marks world-wide and to today numerous world records and racer sequence brought in. Also in the year 2007 Husqvarna registers outstanding racing results. They lead in the 450er class of the Supermoto WM and mix together also in the open class completely in front. Also in the Enduro WM they brought some beautiful successes in in this year already.
To model year 2008 the model program was strongly revised. The models among other things clearly more easily and diminish, have an optimized ergonomics and are now equipped with fuel injection.
Thus they become still more fair the good reputation in the sport world. We are convinced that Husqvarna the potential has the prominent off Road mark to become.
And with this second mark we can grow now also in segments, in which we were so far not represented. Because if we want to be on a long-term basis successful, further profitable growth is crucial.
A special challenge for us as a European manufacturer is thereby the currency relation to the Japanese Yen. Since the year 2000 it lost opposite the euro around almost 70% at value. Japanese manufacturers can use the rate of exchange advantage doubly. On the one hand they can act over low prices in the market very aggressively and be able to do at the same time them their profits to optimize. The clearance of our Japanese main competitors becomes constantly larger thereby.
What do we do, in order to remain competitive here?
ÔÇó First of all we improve naturally the productivity in our work in Berlin and with our suppliers.
ÔÇó Secondly we expand our purchase activities world-wide, in order to compensate in particular the currency shifts.
ÔÇó Thirdly we set on our special strengths. Strengths, which differentiate us clearly from the competition. Those are the outstanding quality and the technical as well as emotiona le differentiation of our products.
An example is the introduction of the slip regulation as innovative feature, which offers clearly more active security. Here we have at present an however position on the market.
Another example is the new 2-Zylinder-Motor of our F-series. It offers the highest torque of its class, with smallest weight and lowest values consumed.
I can announce to you today that we will offer already very soon further models with this power supply unit.
Examples of the further emotional loading of our mark are the HP models. HP stands thereby for compromiseless high-quality technology for particularly fastidious Motorradfahrer.
With the HP 2 Enduro we introduced 2006 the first Superenduro off road of the world. 2007 were added the HP2 Megamoto. It is the lightest and agilste Boxer for the kurvige highway. Today we will present a further model of the HP row to you.
First I may summarize however:
I presented three large components, with which we want to be successful at the market and grow profitable to you.
ÔÇó The continuation of the product offensive
ÔÇó The consistent product strategy as ÔÇ×two-mark strategy ÔÇ£
ÔÇó And our further competition strategy
They expect however today rightfully not only a report over our business activity and a view into the future of BMW motorcycle, but also a strong novelty.
We have those naturally thereby. I presented to you initially our model offensive and thus our project, also in the sport segment a BMW offer to platzieren we thus now present to you a motorcycle, which will inspire the true Boxerfan.
It is the HP 2 ÔÇ×sport ÔÇ£.
Highest requirements at technology and handling characteristics, the reduction on the substantial distinguish motorcycles with the additive HP. We developed a motorcycle, which does not only make a good figure on the racing course with the HP2 sport, but also on the road.
Now our development boss, Mr. Peter M??ller, will in more detail represent all details to our new product to you.
I thank you for your attention and wish you much fun on the motorcycle fair here in Paris.
Au revoir!
BMW PressClub Germany provides the entire Morning Reads news today, and exciting news it is!
If you are reading this on the RSS feed I did not add links today to the subsequent pages so please click through to the forum.
BMW GroupPress Club:
PressClub Germany
BMW motorcycle announces the entrance for the year 2009 into the Superbike world championship.
Munich. BMW motorcycle opens a new chapter in the road racing commitment. Peter M??ller, Leiter development and series BMW motorcycle, on that Paris motorcycle fair Mondial you Deux Roues on Friday, 28 September: ÔÇ£2007 returned BMW motorcycle after over 50 years with the Sportboxer to international road racing. In 2008 we will continue the long-distance commitment. At the same time we will prepare intensively for the entrance into the Superbike world championship in 2009.ÔÇØ
Closer information given to motorcycle concept and team structure to a later time admits.
Speech by Dr. Herbert Diess, leader BMW motorcycle, international motorcycle fair ÔÇ£Mondial you Deux RouesÔÇØ, Paris, 28 September 2007
Ladies and Gentlemen,
I am called you cordially welcomely to our press conference here in Paris.
Three things are located today here in the center:
ÔÇó First the current paragraph numbers of the first eight months of the yearly.
ÔÇó We present to you in addition, in who direction it will continue with BMW motorcycle and like we the future challenges will meet.
ÔÇó Then we show you naturally our newest product.
Let me with the current paragraph numbers begin. We already put our goals to beginning of the year:
We want to deliver in this year more motorcycles to our customers than ever before. That is a fastidious goal, because in the year 2006 we already broke through a sound barrier with more than 100,000 sold motorcycles.
To at the end of August are we well on the way. Also over 75.000 sold units we sold 5 per cent more motorcycles in the comparison to the same period of the previous year. We are confident that we will achieve our goal up to the year end.
We achieved a special goal in this year already. Since 2004 we already delivered over 100.000 R1200 gs. Thus the large Reiseenduro is most successful BMW motorcycle of all times.
Even if these numbers let us look optimistically into the future, it is completely clear us that the surrounding field is difficult and remains difficult for the entire European motorcycle industry probably.
How will BMW motorcycle the future master and far profitable will grow?
We will continue our model offensive, which we began in 2004, consistently. Only over new desire-worth products we will succeed additional customers to respond.
With 17 new models, which we brought since 2004 on the market, our product range was almost completely renewed in only three years. The main focus was thereby on the complete renewal of our kernel program, like the Boxermodelle gs and blank or the route he and sport route he models of the K-series.
Beyond that we opened new segments for BMW, in order to address additional customer groups. Thus in the past year the middle class models F800 S and ST were introduced. Likewise we developed a completely new generation of a cylinder motorcycles: The particularly easy and agile G650 X series with three models.
A further novelty we present to you today in the connection.
And already in some weeks we can present you still further new models.
Ladies and Gentlemen,
They see, we continue our model offensive with BMW motorcycle in high speed.
In order to expand and additionally accelerate our growth possibilities since further segments, we decided to a two-mark strategy and Husqvarna Motorcycles acquired.
With the Husqvarna models we can expand the offer faster since younger buyer categories as well as since the entire Offroad and Supermoto range, than alone with our Kernmarke. Besides we can use the world-wide sales network work immediately of Husqvarna in the Offroad segment.
Husqvarna ranks among the most steeped in tradition motorcycle marks world-wide and to today numerous world records and racer sequence brought in. Also in the year 2007 Husqvarna registers outstanding racing results. They lead in the 450er class of the Supermoto WM and mix together also in the open class completely in front. Also in the Enduro WM they brought some beautiful successes in in this year already.
To model year 2008 the model program was strongly revised. The models among other things clearly more easily and diminish, have an optimized ergonomics and are now equipped with fuel injection.
Thus they become still more fair the good reputation in the sport world. We are convinced that Husqvarna the potential has the prominent off Road mark to become.
And with this second mark we can grow now also in segments, in which we were so far not represented. Because if we want to be on a long-term basis successful, further profitable growth is crucial.
A special challenge for us as a European manufacturer is thereby the currency relation to the Japanese Yen. Since the year 2000 it lost opposite the euro around almost 70% at value. Japanese manufacturers can use the rate of exchange advantage doubly. On the one hand they can act over low prices in the market very aggressively and be able to do at the same time them their profits to optimize. The clearance of our Japanese main competitors becomes constantly larger thereby.
What do we do, in order to remain competitive here?
ÔÇó First of all we improve naturally the productivity in our work in Berlin and with our suppliers.
ÔÇó Secondly we expand our purchase activities world-wide, in order to compensate in particular the currency shifts.
ÔÇó Thirdly we set on our special strengths. Strengths, which differentiate us clearly from the competition. Those are the outstanding quality and the technical as well as emotiona le differentiation of our products.
An example is the introduction of the slip regulation as innovative feature, which offers clearly more active security. Here we have at present an however position on the market.
Another example is the new 2-Zylinder-Motor of our F-series. It offers the highest torque of its class, with smallest weight and lowest values consumed.
I can announce to you today that we will offer already very soon further models with this power supply unit.
Examples of the further emotional loading of our mark are the HP models. HP stands thereby for compromiseless high-quality technology for particularly fastidious Motorradfahrer.
With the HP 2 Enduro we introduced 2006 the first Superenduro off road of the world. 2007 were added the HP2 Megamoto. It is the lightest and agilste Boxer for the kurvige highway. Today we will present a further model of the HP row to you.
First I may summarize however:
I presented three large components, with which we want to be successful at the market and grow profitable to you.
ÔÇó The continuation of the product offensive
ÔÇó The consistent product strategy as ÔÇ×two-mark strategy ÔÇ£
ÔÇó And our further competition strategy
They expect however today rightfully not only a report over our business activity and a view into the future of BMW motorcycle, but also a strong novelty.
We have those naturally thereby. I presented to you initially our model offensive and thus our project, also in the sport segment a BMW offer to platzieren we thus now present to you a motorcycle, which will inspire the true Boxerfan.
It is the HP 2 ÔÇ×sport ÔÇ£.
Highest requirements at technology and handling characteristics, the reduction on the substantial distinguish motorcycles with the additive HP. We developed a motorcycle, which does not only make a good figure on the racing course with the HP2 sport, but also on the road.
Now our development boss, Mr. Peter M??ller, will in more detail represent all details to our new product to you.
I thank you for your attention and wish you much fun on the motorcycle fair here in Paris.
Au revoir!
