rangemaster
New member
Like many of us, I occasionally receive marketing information thinly disguised as “thank you “notes from my local dealership.
This is no big deal, as I get enough mail on other stuff I occasionally enjoy seeing something sitting on my kitchen counter with a picture of a motorcycle LOL.
The latest classy, glossy thank you note from my local service department was obviously from BMW Motorrad North America... the return address was my local dealer and the backside thanked me for having service done on my R1200RT.
This postcard also pimped bike covers and accessories, you know the usual...
To my dismay both on the front side of this postcard in the address line, and on the backside in the salutation it showed my Oregon drivers license number!
I contacted both my dealer this morning, and BMW North America customer service and lodged a formal complaint. In this day and age of personally identifiable information security and privacy concerns this is unacceptable.
Likely what happened is BMW gleaned marketing information from Point of Sale info uploaded to their server, and the marketing people didn’t bother to filter out certain personally identifiable information that would allow identity theft.
It will be interesting to see the responses from the mothership.
Sent from my iPhone using Tapatalk
This is no big deal, as I get enough mail on other stuff I occasionally enjoy seeing something sitting on my kitchen counter with a picture of a motorcycle LOL.
The latest classy, glossy thank you note from my local service department was obviously from BMW Motorrad North America... the return address was my local dealer and the backside thanked me for having service done on my R1200RT.
This postcard also pimped bike covers and accessories, you know the usual...
To my dismay both on the front side of this postcard in the address line, and on the backside in the salutation it showed my Oregon drivers license number!
I contacted both my dealer this morning, and BMW North America customer service and lodged a formal complaint. In this day and age of personally identifiable information security and privacy concerns this is unacceptable.
Likely what happened is BMW gleaned marketing information from Point of Sale info uploaded to their server, and the marketing people didn’t bother to filter out certain personally identifiable information that would allow identity theft.
It will be interesting to see the responses from the mothership.
Sent from my iPhone using Tapatalk
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