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Necessary.
The H-D "Riders Edge" program (MSF-approved rider training) is BIG business for Harley.
Most states limit training motorcycles by statute to "499 cc or less."
With Buell's out of the picture, they need a replacement bike - unlikely they would use a Japanese product.
No doubt the "rugged individualist/weekend pirate" types
(not that there's anything wrong with that )
are gonna huff and puff...
But a whole other level and generation of people are going to be brought into the fold
I have noticed similarities between BMW riders and Harley riders. I think their personalities are basically the same, Harley riders are fiercely loyal to their brand, have chrome and black leather and fringe. BMW riders are fiercely loyal to their brand, have electronic doo-dads and Gore-Tex. Same personality (addictive, perhaps?), just expressed differently.
... "We're a lot alike except you guys dress like pirates and we dress like armadillos.