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Where did the "screamin' eagle" come from?
I was told the blue juxtaposed with the white represents the Yin and Yang of BMW ownership, in so far as it costs out the yinyang to own one.
Not my opinion, just adding to the sum of knowledge on the planet.
Where did the "screamin' eagle" come from?
I allways thought it was an impeller.
I wish someone would tell the poor ignorant sots at BMW Group;
http://www.bmwgroup.com/bmwgroup_pro...home/home.html
Your link doesn't work.
But probably you've found some place where the left hand hasn't yet heard from the right hand about how the logo was developed.
Instead, read the story at the link I gave above, which is an article that was published 5 years ago from the group archives. They really did look into the issue carefully.