36654
New member
Depends on what you compare a BMW to.
BMW's archive lists the price of a R32 as 2200RM or according to two conversion sites about $525. A Model A in the 20's was about $240 in 1925 while a Cadillac touring car was about $3,185
H-D is a nice profit driven US company that has found a way to balance production/demand to make a buck. Which Japanese bikes? Priced a Goldwing?
BMW is a nice profit driven German company that has found a way to balance production/demand to make a Euro. No, only some parts are made in China. Which and how many depends on the model.
That bit of historical fun, the rest and a buck will get you a cup of coffee, a bit of change and a very strange look at the Fly-Over-Land coffee shop.
IMHO, BMW motorcycles has successfully followed the H-D marketing plan and moved to a higher market segment than their mid-1980's target and are dependent on affluent near or recent retirees for new unit sales. However, if you consider the company's automobiles, they've kept their bread and butter 3-series sedan at the mid-30's range for nearly two decades.
So, as you say........it's all marketing.
BTW - the new GS is also about the same cost as a regular cab Toyota Tacoma 4x4.