R
rkasal
Guest
Most of us probably think the blue and white sections of the roundel designates the spinning props of an airplane. Company history says when the Rapp Motorenwerke GmbH became Bayerische Motoren Werke GmbH in about 1917, the Rapp logo's center black chessboard knight was replaced with alternating pie-shaped sections in blue and white referencing the Bavarian flag.
The shape of the Roundel was borrowed from the Rapp logo as was the arrangement of the BMW letters on the circle's perimeter.
BMW's advertising department in 1929 created an ad showing two airplanes with rotating propellers in shadowy blue and white with BMW outlined above in faint letters. That apparently became the first reference associating the logo with a rotating propeller.
On a related note, one of the classic motorcycle mags on the newstand now has a British guy who takes old boxer engines and converts them to ultralight engines. What a great business or hobby!
Regards,
Randy Kasal
The shape of the Roundel was borrowed from the Rapp logo as was the arrangement of the BMW letters on the circle's perimeter.
BMW's advertising department in 1929 created an ad showing two airplanes with rotating propellers in shadowy blue and white with BMW outlined above in faint letters. That apparently became the first reference associating the logo with a rotating propeller.
On a related note, one of the classic motorcycle mags on the newstand now has a British guy who takes old boxer engines and converts them to ultralight engines. What a great business or hobby!
Regards,
Randy Kasal
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