So much talk about "entitlement." What are they going to "give me?"
How about the dealers?
Dealers buy bikes from BMW and finance them with bank loans. Being unable to sell them for some period means more interest payments.
Likely, BMW will extend the "FREE" floor planning for these units...they have in the past when "no sale holds" have applied..
How about dealer technicians?
These folks were likely prepared for lots of 600-mile, 6000-mile services that now won't happen for a while. This is a financial hit to them and, again, the dealer.
The potential loss of those appointments will be replaced by new shock mounting appointments.
How about the folks working overtime to build the improved shocks?
Maybe they'll make extra money for overtime, but they'll lose family time, etc.
They work for money in order to have the family. These days a little extra cash might come in handy.
BMW is likely not obligated technically to do much at all in the way of "compensation" to you or anyone else, but they'll do some in their best interest as "customer care."
But, speaking of "giving ..."
How about all affected BMW owners get together and buy a six-pack or something for the folks that discovered the problem? Got the word out in a timely manner? It could be these folks saved your life and maybe you could see it that you owe them something.
They'll be paid back by BMW not having to take a larger then now necessary quarterly hit to the bottom line...less lay-offs, bonuses and ...
Perhaps "entitlement" is a two-way street?
That's what BMW is hoping...they give and the customer continues to be a customer.
You know, an airliner flying over your house could suffer a malfunction and the contents of one of its restrooms could have been ejected and a big blue block of ice could have come crashing through the roof of your house. It has happened ... or in this case as also the ESA shock case, sh*t happens.
And the airline would pay.
Or perhaps a sinkhole forms down the street from your house and you can't get your vehicles in or out of your neighborhood for some period. This could "ruin a vacation," just as waiting for roof repairs could, too.
But I wouldn't have paid the sink hole $22,000 to come there and ruin my vacation.
Some days I'm unlucky, some days you're unlucky. It happens. But we're still alive and the future is still coming. I say forget the self-defeating stress thing and don't worry, be happy. It should be pretty clear that as owners of new or nearly new BMW motorcycles, lots of folks have it worse than us.
No doubt about that.
Entitlements...let's see, something you earn by paying for it, like Social Security or Medicare (I really don't consider these entitlements, but some people refer to them as such). Or entitlements where you don't pay, especially if you're job disadvantaged or don't have the means for whatever reason...and just expect or receive a hand-out. Not really sure "entitlement" applies here. Perhaps reimbursement of a tangible (and some intangible) loss is more appropriate. Or as BMW likes to call it "Good Will". And as you say, they (BMW) do so in their best interest.
Buyers paid people (in the BMW production process) $2X,000 within the last few months, for something currently not functional. Those Buyers, at this juncture, have not stormed the castle...but they've been venting their frustration on this and other forums - who can blame them? BMW NA has initiated their own damage control by offering certain options to those harmed. They realize they need to make a positive effort to save face and customers in the long run. They also know many States have laws which allow return of defective (nonfunctional) machines for refunds. They'd like to stay away from losing current and future customers and are attempting to do so with these offers.
Tomorrow, or soon after, dealers will be provided a list of options to benefit the buyers who've been harmed. I've been told by BMW Customer Service those options will be the same ones their customer service representative have been reciting for the last few days: Trade Assist, Monthly Payment Coverage, Deals on Parts/Accessories or Cash. Appears to be a rational business decision on BMW's part, hopefully we Buyer's will feel the same.
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