BMW R90S Built From MAX BMW Online Parts Catalog

[Omega Man]

This has been around, just showed up again on the MAX BMW E-Rider newsletter and I was thinking.....It's something worth watching again and if you are contemplating taking something apart, or have something apart, it's nice to see where it goes back

OM

 

[henzilla]

That's why MY parts took three weeks to receive oops,wrong thread.

Still nice to see.

 

[barryg]

As soon as my '74 frame comes back from being welded on and slightly modified then painted, the assembly process begins. This video looks like it can be a good assist to the process. Thx.

 

[motodan]

A parts total of $46,000+ was mentioned, but there were adjustments to be made. I wonder what the final total was for parts...and is the amount given dealer cost or retail? When an o-ring costs over $2.00 I could see this kind of "project" costing more than $46,000 retail....no?

 

[classicvw]

A parts total of $46,000+ was mentioned, but there were adjustments to be made. I wonder what the final total was for parts...and is the amount given dealer cost or retail? When an o-ring costs over $2.00 I could see this kind of "project" costing more than $46,000 retail....no?

I wonder too, if the labor rate was included? Or even the mechanics hourly pay rate. Probably not.

 

[Omega Man]

It's been my experience that anything with parts, fully assembled and ready to go, costs less than trying to buy all the parts separately and trying to assemble the finished product.
OM

 

[47512]

Back in the 70's I had a friend that worked at GM for the Chevrolet division. He said the production cost of a average GM produced vehicle and the cost of the parts to build it at dealer cost was 4 times.

 

[lkchris]

I think they glossed over some things, as I'm sure there are some NLA parts.

 

[classicvw]

Back in the 70's I had a friend that worked at GM for the Chevrolet division. He said the production cost of a average GM produced vehicle and the cost of the parts to build it at dealer cost was 4 times.

I'm sure if WE tried what Max did, just the shipping cost of all those parts would add another 30% to the total.

 

[jad01]

This thread reminds me of Johnny Cash's "One Piece at a Time"…
https://www.youtube.com/watch?v=rWHniL8MyMM

 

[barryg]

I would guess that it was more of an advertising scheme to get the Max name brand on a higher conscience level to the BMW motorcycle community. I think it was successful and cost effective.

 

[lmo1131]

I'm sure if WE tried what Max did, just the shipping cost of all those parts would add another 30% to the total.

And if we purchased our parts from MAX they'd have to ship the M&Ms in a 55 gallon drum.

 

[classicvw]

I would guess that it was more of an advertising scheme to get the Max name brand on a higher conscience level to the BMW motorcycle community. I think it was successful and cost effective.

I'll say it worked. It got us to view the video and talk about it!

 

[Anyname]

I think they glossed over some things, as I'm sure there are some NLA parts.

Per Max BMW, I think there were six used part required to complete the bike.

 

[Anyname]

I would guess that it was more of an advertising scheme to get the Max name brand on a higher conscience level to the BMW motorcycle community. I think it was successful and cost effective.

Max has been pretty clear that this was a promotional effort to prompt BMW Heritage parts availability. They are very into the classic BMW parts business and have done some stunning (and stunningly expensive) restorations of bikes the shop owns. My contacts at Max in NH tell me that they don't turn much of a profit on these restorations. Having dealt with Max Stratton while he was at the NH shop, I can readily believe that he would do builds like this just because he likes to. Max undoubtedly is an excellent businessman and his shops are very well run, but he also seems to be having a lot of fun running his business.

 

[88bmwjeff]

Per Max BMW, I think there were six used part required to complete the bike.

I wonder what six parts they were.

 

[Omega Man]

I wonder what six parts they were.

It is stated at the beginning of the video.
OM

 

[88bmwjeff]

It is stated at the beginning of the video.
OM

Thanks,
I'll have to find time this weekend to watch the video.

 

[Omega Man]

Wasn't anything big...brake lever rod kinda stuff.
OM

 

[marchyman]

I dunno... a swing arm is kinda big.

5 used parts:
Swing arm
rear brake lever
rear brake rod
airbox clip
tach drive