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BMW refused our club card. They didn't like the real photo of the road so I had to posterize it and they still didn't like it.
This is our logo that was sent in over 9 months ago.
According to BMW guide lines.
In Canada we have to send the logos to the BMW Car Club of Canada, they are our over seeing body.
We can't even get approval from the MOA till it gets approved by the car club.
Based on our experience with previous submissions I'm not surprised that your design was not approved. The office which approves club logo designs does not approve photographs, and is also particular about designs which they believe will not reproduce well in small sizes. Also, you incorporate the BMW Roundel (logo) in your signet (graphics) area which is specifically prohibited. The only instance of the Roundel is in the upper right corner. That is noted in the logo design documents on the MOA web site. To be clear, I'm not justifying these things - just explaining what we've seen and what we know of the rules.
The BMW Roundel is not suppose to be there. This is just a sample. But still if they want to reproduce the club cards it doesn't matter if its a picture or a graphic... its still a 4 color process. Even if I posterize the image more it still wont help the printing.
Have you read the design requirements available on our web site: http://www.bmwmoa.org/club/chartered_clubs/bmw_logo_guidelines? The issue of reproducibility has to cover many different items from cards to shirts, hats, business cards, etc. Our Chartered Club Coordinator, Paul Mulhern has a lot of experience with the design and approval process, and if you haven't discussed possible changes with him, it might be helpful.
I did chat with Paul awhile back and he remade the card and submitted a sample but now I can't find it.