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Trier, Germany

100rider

New member
Well after 60 years of being with BMW, my in-laws dropped them. He opted to become a independent business . They have been in business since 1946.

I married into this family. Thus I was required to get a bike. I still have it, my 83 R100RS.

Her grandfather started it, her dad was running it when I first met my future wife. Now her brother is the owner and it will get passed on to his sons.

In one aspect I am sad to see that happen as I could get anything I needed at dealers cost and they would ship it free to me. I remember I was having an issue with my transmission on said bike. About 2 months later, while living in UT, a box arrives from Germany and it is a spare transmission. Didn't cost me a thing.

I remember them sending parts to people in Africa, and the middle east. He sold bikes to many Americans stationed at Bitburg, Spangdahlem, Hahn and Pruem.
He was always there if someone's bike broke down, even on a Sunday. He'd go out to help and if required haul it back to the shop

When my father in-law passed away, the funeral had about 1000 people there, and about 15 of those were from BMW Headquarters.

He raced semi pro side cars as a hobby and sadly that is how he passed away.

If you ever find yourself in Trier or nearby and happen to need something, don't be afraid to call.


1727877358481.png

P.S. I do not get anything from this.
 
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I used to visit Trier a lot when my dad was stationed at Bitburg/Spangdahlem and I was in high school in the early seventies. What memories.
 
Well after 60 years of being with BMW, my in-laws dropped them. He opted to become a independent business . They have been in business since 1946.

I married into this family. Thus I was required to get a bike. I still have it, my 83 R100RS.

Her grandfather started it, her dad was running it when I first met my future wife. Now her brother is the owner and it will get passed on to his sons.

In one aspect I am sad to see that happen as I could get anything I needed at dealers cost and they would ship it free to me. I remember I was having an issue with my transmission on said bike. About 2 months later, while living in UT, a box arrives from Germany and it is a spare transmission. Didn't cost me a thing.

I remember them sending parts to people in Africa, and the middle east. He sold bikes to many Americans stationed at Bitburg, Spangdahlem, Hahn and Pruem.
He was always there if someone's bike broke down, even on a Sunday. He'd go out to help and if required haul it back to the shop

When my father in-law passed away, the funeral had about 1000 people there, and about 15 of those were from BMW Headquarters.

He raced semi pro side cars as a hobby and sadly that is how he passed away.

If you ever find yourself in Trier or nearby and happen to need something, don't be afraid to call.


View attachment 99192

P.S. I do not get anything from this.
What a great parts contact to have! I have an '09 tri color K1300s like on their website. Spent time on a German military base in Trier..., years ago.
 
I never asked, maybe BMW was asking dealers to do more than what they realistically could handle.

One example being, a dealership can only sell so many bikes in a given area, no matter how hard you try
 
A lot of dealerships are asked to build “the mall” and simply can’t ! We had a triumph dealer who dropped the brand because of this very thing. Don’t know that this was the case, but could explain it.
 
Well I did find out more info and now I understand why. My brother in law will be retiring at the end of this year. His sons will take official ownership of the business Jan 1.

At one time they were doing both Honda and BMW motorcycles but eventually dropped Honda. It seems they wanted more flexibility for the company in the future.

They will still be an official BMW Service Provider. Thus, they will be able to have full factory support and parts availability.

Running a business is not easy by any means. I watched my in laws put in many many hours after closing the shop for the day, just to keep up with all that needs done. I know because I helped many times. Yet to have a small business survive for 79 years, and it looks like it could easily hit 100 years, is simply amazing in my eyes. Also consider that it has been a family business for 3 generations and is now passing to the 4th. They must be doing something right.
 
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