I know a lot of the rally attendees will be entering Tennessee from the west will be traveling east on I-40 into Memphis. I think exit 1 onto Riverside Dr. Heading south. The address is 119 Riverside Dr. Turn right at Bass Pro Dr./Jefferson Av. I think the Welcome Center is 1/8 mile off I-40. It's close. Stop and get your free Tennessee state map. Check out the statues of Elvis Presley and BB King. Lots of info on central TN. It's a nice break stop.