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Mischler's BMW in Beaver Dam, WI Closing permanantly

S

sylzbeemr2

Member
Just talked to Erich Mischler and he said Mischler's BMW/Harley dealership in Beaver Dam, WI last day in business is December 23,2020.
Covid and a shrinking demographic likely to blame. Expensive Motorrad dealership upgrades might also be a factor.
We lost another great Beemer dealership in southeast WI recently, Schlossman's BMW/Triumph in Milwaukee.
 
sylzbeemr2 said:
Just talked to Erich Mischler and he said Mischler's BMW/Harley dealership in Beaver Dam, WI last day in business is December 23,2020.
Covid and a shrinking demographic likely to blame. Expensive Motorrad dealership upgrades might also be a factor.
We lost another great Beemer dealership in southeast WI recently, Schlossman's BMW/Triumph in Milwaukee.
Click to expand...

Well not having any 2021 R1250GS/GSA/RT bikes available due to stop-sale certainly can't be helping, and HD is strangling dealers, too.
 
I am sorry to read this. I have only dealt with Mischlers twice. Both times due to a mechanical malfunction while touring. The parts manager and service techs were excellent both times.

p.s. Did you ever lose a clutch slave cylinder while touring. If so, this was a good place to meet the parts manager. :)

p.s. Sue Rinh and Brian provided the work space for the fix.
 
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Unfortunately, I think this is the harbinger of things to come. A lot of forces right now conspiring against the motorcycle and its riders of North America. I pray I’m wrong, I hate it when I’m right.
 
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rangerreece said:
Unfortunately, I thing this is the harbinger of things to come. A lot of forces right now conspiring against the motorcycle and its riders of North America. I pray I’m wrong, I hate it when I’m right.
Click to expand...

The more things change the more they stay the same.
 
rangerreece said:
A lot of forces right now conspiring against the motorcycle and its riders of North America. QUOTE]

Not sure of how things are in the US (apparently not good) but the dealers in my neck of the woods are going gangbusters (and just where did that saying come from?). Even though they have instituted a "by appointment only" policy, they're moving new product. A buddy of mine just picked up a new bike yesterday. And the independent repair shops are also doing a strong business right into the months where it typically slows down.

Hopefully things turn around for you folks soon. Losing good dealers is painful for both the employees, their families and their clients.
Click to expand...
 
BC1100S said:
Not sure of how things are in the US (apparently not good) but the dealers in my neck of the woods are going gangbusters.
Click to expand...

Anything dealing with outside activities has done very well. Production of new vehicles was down because of plants shutting down but used and service has been great.
Bicycle shops probably had their best year.
I went to a private motorcycle shop for tires a few weeks ago and the owner said he had been swamped all year.
 
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I wonder if there is something going on behind the scene that caused this dealership to close. From what I’ve noticed, dealerships can’t keep bikes on the showroom floor lately. I’ve even noticed that the bikes that sat on the showroom floor for months prior to the pandemic are now starting to disappear.

Also, these two dealerships appear to be the only BMW dealerships in Wisconsin, and both are in southeast Wisconsin, and only 91 miles away from each other. I wonder if their proximity to each other, and other dealerships in Chicago, Barrington, Lakeville, Monticello, and Richfield could be partly responsible?

Regardless, it really concerns me when a BMW dealership closes...

https://www.google.com/maps/dir/De+...14bb8ae5ad308f9!2m2!1d-88.837329!2d43.4577692

E.
 
Been to both dealerships on several occasions. Enjoyed those visits. Saddens me that they are now gone. The times, they are a changing. I don’t like it. I’m almost 68 and I’m sure I’ll see more closings of BMW dealerships I’ve patronized. Not good, but reality.
 
easy said:
I wonder if there is something going on behind the scene that caused this dealership to close.

E.
Click to expand...

Maybe it's one of the shops that Harley closed.
When we have stopped there it looked like Harley may have been the main part of the business.
 
In the mid-west most dealers I've spoken with have had a surprisingly good year. Of course, if not for the DO NOT SELL order for certain models, it could have been better. Covid, economy or whatever, closings of BMW dealerships is nothing new. In fact, there have been other times when the numbers of closing dealers was on a faster pace. These are some of the dealers (or their locations) where I've purchased BMW models or bought items, that have closed or franchise dropped, over the years: South Bend, Indiana (2 dealers ), Savoy Illinois, Naperville Illinois, Rockford Illinois, Lynchburg Virginia, Countryside Illinois, Indianapolis Indiana (3 dealers), Cincinnati Ohio, Springfield Ohio, Springfield Illinois, Laurel Illinois, Wooster Ohio, Columbus Ohio, Roman's in Ohio, Peoria Illinois, St. Joe Illinois, St. Louis Missouri, Chicago Illinois, Southside Chicago in Illinois, Beaver Dam Wisconsin (soon), Dayton Ohio, Cedar Rapids Iowa, Fort Wayne Indiana (2 dealers), Marietta Georgia, Atlanta Georgia, Fremont Ohio, Mishawaka Indiana and more that don't come to mind right now. And of course this has been repeated throughout all the US regions.
 
Motodan said:
In the mid-west most dealers I've spoken with have had a surprisingly good year. Of course, if not for the DO NOT SELL order for certain models, it could have been better. Covid, economy or whatever, closings of BMW dealerships is nothing new. In fact, there have been other times when the numbers of closing dealers was on a faster pace. These are some of the dealers (or their locations) where I've purchased BMW models or bought items, that have closed or franchise dropped, over the years: South Bend, Indiana (2 dealers ), Savoy Illinois, Naperville Illinois, Rockford Illinois, Lynchburg Virginia, Countryside Illinois, Indianapolis Indiana (3 dealers), Cincinnati Ohio, Springfield Ohio, Springfield Illinois, Laurel Illinois, Wooster Ohio, Columbus Ohio, Roman's in Ohio, Peoria Illinois, St. Joe Illinois, St. Louis Missouri, Chicago Illinois, Southside Chicago in Illinois, Beaver Dam Wisconsin (soon), Dayton Ohio, Cedar Rapids Iowa, Fort Wayne Indiana (2 dealers), Marietta Georgia, Atlanta Georgia, Fremont Ohio, Mishawaka Indiana and more that don't come to mind right now. And of course this has been repeated throughout all the US regions.
Click to expand...

What dealer was in Cedar Rapids?
 
A few weeks ago, I read elsewhere (ADV forum maybe) that the Beaver Dam closure is one of the H-D dealerships being closed by H-D Corp.
 
r0ckrat said:
A few weeks ago, I read elsewhere (ADV forum maybe) that the Beaver Dam closure is one of the H-D dealerships being closed by H-D Corp.
Click to expand...

Thanks. The owner probably thought he could not survive without the Harley part of the shop.
 
Motodan said:
In the mid-west most dealers I've spoken with have had a surprisingly good year. Of course, if not for the DO NOT SELL order for certain models, it could have been better. Covid, economy or whatever, closings of BMW dealerships is nothing new. In fact, there have been other times when the numbers of closing dealers was on a faster pace. These are some of the dealers (or their locations) where I've purchased BMW models or bought items, that have closed or franchise dropped, over the years: South Bend, Indiana (2 dealers ), Savoy Illinois, Naperville Illinois, Rockford Illinois, Lynchburg Virginia, Countryside Illinois, Indianapolis Indiana (3 dealers), Cincinnati Ohio, Springfield Ohio, Springfield Illinois, Laurel Illinois, Wooster Ohio, Columbus Ohio, Roman's in Ohio, Peoria Illinois, St. Joe Illinois, St. Louis Missouri, Chicago Illinois, Southside Chicago in Illinois, Beaver Dam Wisconsin (soon), Dayton Ohio, Cedar Rapids Iowa, Fort Wayne Indiana (2 dealers), Marietta Georgia, Atlanta Georgia, Fremont Ohio, Mishawaka Indiana and more that don't come to mind right now. And of course this has been repeated throughout all the US regions.
Click to expand...

Dang, that's a lot of closed dealers. It must feel like the grim reaper when you show up a dealership. :laugh
 
Lee said:
What dealer was in Cedar Rapids?
Click to expand...

I lived in Marion from 1974 to 1978, I believe the dealership was on northern side of Cedar Rapids, It was a BMW/Yamaha dealer, but I can not remember the name. I believe on northside, but 40 plus years ago fogs my memory.
 
Motodan said:
I lived in Marion from 1974 to 1978, I believe the dealership was on northern side of Cedar Rapids, It was a BMW/Yamaha dealer, but I can not remember the name. I believe on northside, but 40 plus years ago fogs my memory.
Click to expand...
Before my time. My first BMW was purchased in 1984.
 
In the big scheme of things the loss of a dealer becomes a loss to BMW Motorrad, although it doesn't seem like most motorcycle mother ships grasp that.
The dealership where I bought my GS closed and was not replaced. It was a little more than a 1.5 hour ride. Now I'm adding another hour to a dealership. I found a great one, but anything is now pretty much a lost day. I'm not sure I would have bought the Beemer even though it was the bike I wanted if the original.dealer was that much further away. Now, that's just me. Still I was sold on the bike long before I went to the dealership. Imagine the more casual shopper.
 
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