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Evinrude shutdown at end of May 2020
- Thread starter 36654
- Start date
Yeah, they announced that about three months ago or so. The demand for 2-stroke outboards is pretty minimal. Unfortunately, they made the major blunder of going all-in on 2-strokes.
Don't confuse Bombardier with BRP. They are two completely separate companies and have been for about two decades. Evinrude is owned by BRP, which is doing quite well and not affected by the issues in the aviation sector that plague Bombardier.
36654
New member
Your comment prompted a web search. Yep, Bombardier sold off the CRJ to Mitsubishi and the Rail division to Alstom within the month. I was surprised to find that Bain Capital was 50% of the original BRP deal.
pglaves
#13338
Beware the vulture capitalists. Selling off assets one at a time until just the shell is left is a frequent MO. Eddie Lambert at Sears is the poster boy for this behavior.
I can recommend the movie “Other People’s Money”. Danny DeVito, Gregory Peck and Penelope Ann Miller star.
Besides being a well done movie, it gives a rather interesting lesson on how “corporate raiders” factor their financial moves.
OM
Evinrude isn't being sold off. The Evinrude brand name is being retained by BRP (BRP also owns the Johnson brand name.) In all likelihood, the brand name will re-appear on a future product from BRP.
Production of 2-stroke "ETEC" outboards is being discontinued due to very poor sales, year after year after year after year etc. It doesn't matter how good you make a 2-stroke, the overwhelming majority of the boating public wants 4-stroke outboards. And if you build your 2-stroke outboards heavier than the competing 4-strokes as Evinrude did with its "G2" ETECs, you are done.
36654
New member
Yes, that's the typical MO. What I found surprising in the BRP case was the involvement of Bain in 2003 and BRP still being here.
BTW - Bain was Romney's company.
rangerreece
RangerReece
RIP Evinrude.
