exgman
Active member
Wall Street Journal Article 7/29/2020 - "Harley Sales Decline as It Shifts Strategy"
An article in the WSJ today looks at the Harley-Davidson company in light of its revealing of the most recent sales figures. The article is on page B8 of the 7/29 paper. Here's the URL for those who can access it: https://www.wsj.com/articles/harley...ns-11595938710?mod=searchresults&page=1&pos=2
For those who can't read the article, here are some highlights gleaned from the article:
1) HD posted a quarterly loss of revenue. For the quarter ending on 6/28, it sold 52,700 bikes world-wide. The same quarter in 2019 saw sales of 71,800 bikes. Motorcycle sales fell 27% in the US, which is the largest market for H-D.
2) Harley says it plans to reduce its number of models by one-third. It will emphasize best-selling models and reduce complexity in its factories.
3) Sales have fallen in the US for five straight years.
4) The company will focus on 50 markets where sales are strongest, to include the US, Canada and Europe and will leave smaller-volume markets. No indication which markets will be left.
5) H-D will cut 700 jobs around the world, or about 13% of its global workforce. Expenses will be cut $250-million per year.
An article in the WSJ today looks at the Harley-Davidson company in light of its revealing of the most recent sales figures. The article is on page B8 of the 7/29 paper. Here's the URL for those who can access it: https://www.wsj.com/articles/harley...ns-11595938710?mod=searchresults&page=1&pos=2
For those who can't read the article, here are some highlights gleaned from the article:
1) HD posted a quarterly loss of revenue. For the quarter ending on 6/28, it sold 52,700 bikes world-wide. The same quarter in 2019 saw sales of 71,800 bikes. Motorcycle sales fell 27% in the US, which is the largest market for H-D.
2) Harley says it plans to reduce its number of models by one-third. It will emphasize best-selling models and reduce complexity in its factories.
3) Sales have fallen in the US for five straight years.
4) The company will focus on 50 markets where sales are strongest, to include the US, Canada and Europe and will leave smaller-volume markets. No indication which markets will be left.
5) H-D will cut 700 jobs around the world, or about 13% of its global workforce. Expenses will be cut $250-million per year.