Page 1 of 18 1 2 3 11 ... LastLast
Results 1 to 15 of 264

Thread: That MOA logo - can it be fixed now?

  1. #1
    Registered User
    Join Date
    Sep 2007
    Location
    So. Calif.
    Posts
    420

    That MOA logo - can it be fixed now?

    I understand that the present MOA logo arose from a request from BMW that we not infringe somehow on their trademark rights. While the actual design of the new logo was the subject of considerable discussion - it's no good. It doesn't convey motorcycling or BMW or really much of anything.

    Here's a suggestion for the MOA leadership: Contact BMW Motorcycle USA (if that's what they're called) and request permission to improve our logo. I bet the trademark infringement issue has subsided by now and BMW USA might see a benefit to having an identifiable club (along the lines of the BMWCCA). Maybe they would even have some constructive suggestions. We ought to have stickers, patches, etc., that make some sense.
    '17 R1200GS.
    Priors: '16 R1200R, '14 R1200GS, '13 K1600GT, '08 R1200RT, '04 R1150RT, '05 R1200GS, '73 R75/5 (LWB).

  2. #2
    FUKENGRUVEN SURVIVOR akbeemer's Avatar
    Join Date
    Jul 2007
    Location
    THE BIG SKY
    Posts
    6,393
    Many members share your frustration, but from what has been written here and on other club forums BMW is intransigent on the issue. A few years back BMW became exceptionally aggressive in protecting the company image and the Roundel, including prescribing how clubs can use the Roundel and "BMW". The changes were certainly not a request, but a demand backed by a battalion of lawyers. Trying to influence BMW to change would be tilting at windmills.
    Kevin Huddy
    Tm Pterodactyl MT Outpost

  3. #3
    Registered User ExGMan's Avatar
    Join Date
    Sep 2009
    Location
    Chestnut Hill, MA
    Posts
    1,229
    The design guidelines are not from BMW NA (US), but from BMW AG (Germany). See them here: http://www.bcef.eu/logos/BMW_Clubs_e.pdf
    John Gamel
    2015 Ebony Metallic R1200RT
    BMW CCA 2006 - Present; BMW MOA 2009-Present
    Walt Kelly: "We have met the enemy, and he is us."

  4. #4
    Quote Originally Posted by akbeemer View Post
    Many members share your frustration, but from what has been written here and on other club forums BMW is intransigent on the issue. A few years back BMW became exceptionally aggressive in protecting the company image and the Roundel, including prescribing how clubs can use the Roundel and "BMW". The changes were certainly not a request, but a demand backed by a battalion of lawyers. Trying to influence BMW to change would be tilting at windmills.

    And yet the other BMW club...the RA displays it proudly ???
    Ron Prior {AMA member ,MOA member}
    Milford,Oh
    2002 KLT
    2004 Roadster

  5. #5
    FUKENGRUVEN SURVIVOR akbeemer's Avatar
    Join Date
    Jul 2007
    Location
    THE BIG SKY
    Posts
    6,393
    Quote Originally Posted by 71243 View Post
    And yet the other BMW club...the RA displays it proudly ???
    Yes they do, in a manner that meets the terms prescribed by BMW. The current "MOA" logo is used to avoid the BMW rules, I believe.
    Kevin Huddy
    Tm Pterodactyl MT Outpost

  6. #6
    Registered User greenwald's Avatar
    Join Date
    Dec 2006
    Location
    Sheboygan, WI
    Posts
    4,944
    Quote Originally Posted by akbeemer View Post
    Yes they do, in a manner that meets the terms prescribed by BMW. The current "MOA" logo is used to avoid the BMW rules, I believe.
    So ............ let's take a stroll down that same path and see what it could look like for this club????
    Kevin Greenwald - MSF Lead RiderCoach # 121656 (BRC,SBRC,IS,IME,SMARTrainer)
    Nationally Certified Law Enforcement Motor Officer (Ret.) / IBA Member #34281
    Motorcycle/High Performance/Teen/Winter/ATV Driving Instructor - ROAD AMERICA Track

  7. #7
    I struggle to understand this issue fully and I've sincerely tried. In the rider to rider section either this month or last someone made the comparison with Harley Davidson logos. And then it struck me. Riders go to a Harley Davidson dealership and buy HD branded products. Or they can buy HD branded products from a link maybe inbedded in a H.O.G. website; but they are purchasing their products from officially listened and trademarked sources beniffiting HD. (All be it, many are probably counterfeit at this point).

    BMW dealerships sell officially trademarked clothing, hats, products, etc from BMW AG through their network of dealers and websites. If you want the roundel motorrad hat and pullover that I recently bought from a dealership, it's available. The MOA is not BMW. The organization in the past represented the marque so effectively in NA that I think people are confusing the two. The MOA has their own product line. For us to put a roundel or other trademarked intellectual property on our products would, in my opinion, be akin to all the HD logoed products (counterfeit) that you would find at say sturgis or thunder beach vendors kiosks. Would it be strange if BMW auto group started using our logo on their products?

    So I bought my $15 BMW roundel hat at the dealership that I wear with my MOA jacket. Problem solved.
    R. Reece Mullins Ebony R1200RT (Gretchen)
    MOA # 143779
    MOA Charter Club #5 and #364
    SECMOA (BMW MOA secretary)

  8. #8
    It is what it is. Bud's Avatar
    Join Date
    Feb 2006
    Location
    Long gone
    Posts
    7,412
    Quote Originally Posted by 71243 View Post
    And yet the other BMW club...the RA displays it proudly ???
    Ron,

    Perhaps you are seeing something different that I am. I get the OTL as well as visit the RA website. What I see is the RA following BMW's requirements just as the MOA does. If you know of an example that I've missed, please post.

    None of their apparel or other items in the use the Roundel except in the BMW approved format. The Black Eagle is theirlogo and they can use it w/o the letters BMW.

    Here is their approved format:




    Here is the MOA's:



    The only place I see in the RA magazine, OTL, that the Roundel is displayed is on their cover and that is the format as shown above.

    The items they have for sale either have the Black Eagle, which is their logo, or the approved format items.

    Our current logo is ineffective in letting others know what we really are all about. Perhaps it was the best that could be done at the time? And, as others have pointed out in previous threads, a format and look that is used by other organizations.

    At this point, it is what it is and I doubt that there will be much interest in "re-branding" to use the current advertising lingo.

    But I could be wrong, as I have been many times in the past.
    Ride Well

  9. #9
    Registered User 36654's Avatar
    Join Date
    Jul 2008
    Location
    Central PA
    Posts
    5,236
    Quote Originally Posted by Bud View Post
    Our current logo is ineffective in letting others know what we really are all about. Perhaps it was the best that could be done at the time? And, as others have pointed out in previous threads, a format and look that is used by other organizations.
    I'm not a RA member, but the choked imperial chicken is, at least, interesting. Mall of America, on the other hand, is less than ineffective.

    But, just my opinion....
    Cave contents: 16 R12RS, 13 Toyota Tacoma, 03 Simplicity Legacy, 97 Stihl FS75, Dewalt DW625 & SawStop PCS175
    1) My expectations are never low enough & 2) Incompetence is infinite ........David Brooks

  10. #10
    Registered User greenwald's Avatar
    Join Date
    Dec 2006
    Location
    Sheboygan, WI
    Posts
    4,944

    Cool

    Quote Originally Posted by rangerreece View Post
    I struggle to understand this issue fully and I've sincerely tried. In the rider to rider section either this month or last someone made the comparison with Harley Davidson logos. And then it struck me. Riders go to a Harley Davidson dealership and buy HD branded products. Or they can buy HD branded products from a link maybe inbedded in a H.O.G. website; but they are purchasing their products from officially listened and trademarked sources beniffiting HD. (All be it, many are probably counterfeit at this point).

    BMW dealerships sell officially trademarked clothing, hats, products, etc from BMW AG through their network of dealers and websites. If you want the roundel motorrad hat and pullover that I recently bought from a dealership, it's available. The MOA is not BMW. The organization in the past represented the marque so effectively in NA that I think people are confusing the two. The MOA has their own product line. For us to put a roundel or other trademarked intellectual property on our products would, in my opinion, be akin to all the HD logoed products (counterfeit) that you would find at say sturgis or thunder beach vendors kiosks. Would it be strange if BMW auto group started using our logo on their products?

    So I bought my $15 BMW roundel hat at the dealership that I wear with my MOA jacket. Problem solved.
    You make the point that the 'MOA' is not BMW. Agreed.

    But this club was founded by individuals passionate about that brand of motorcycle (and still, for the most part, remains populated by like-minded members).

    Consider that much of the MOA wants to be inclusive of the BMW branding.

    Having to 'double-dip' into my wallet for a combination of apparel to identify my motorcycle preference/pride seems foolish, when a few strokes of a keyboard by our graphic artist could fix this whole issue overnight.

    Why not use the full MOA/BMW logo on all apparel and publications?!
    Kevin Greenwald - MSF Lead RiderCoach # 121656 (BRC,SBRC,IS,IME,SMARTrainer)
    Nationally Certified Law Enforcement Motor Officer (Ret.) / IBA Member #34281
    Motorcycle/High Performance/Teen/Winter/ATV Driving Instructor - ROAD AMERICA Track

  11. #11
    Registered User
    Join Date
    Dec 2007
    Location
    Midwest
    Posts
    2,046
    Quote Originally Posted by 36654 View Post
    I'm not a RA member, but the choked imperial chicken is, at least, interesting. Mall of America, on the other hand, is less than ineffective.

    But, just my opinion....

    And mine....however, I will admit shoppers at our local mall are always impressed that I've visited MOA in Bloomington, MN. It's only the half globe that throws them off a little.
    MOA #46783

  12. #12
    FUKENGRUVEN SURVIVOR akbeemer's Avatar
    Join Date
    Jul 2007
    Location
    THE BIG SKY
    Posts
    6,393
    When following the prescribed BMW template it appears clubs can use an image of their choice. Why not use a picture of a motorcycle?
    Kevin Huddy
    Tm Pterodactyl MT Outpost

  13. #13
    Quote Originally Posted by akbeemer View Post
    Yes they do, in a manner that meets the terms prescribed by BMW. The current "MOA" logo is used to avoid the BMW rules, I believe.
    No, our logo (below) is fully compliant with BMW's Corporate Identity requirements.

    The problem is that it doesn't reflect our brand, which is centered on the enjoyment BMW motorcycle riders experience as a member of a passionate community.

    The logo isn't the brand. The logo should express what people experience through the brand.

    Ian
    Attached Images Attached Images
    Go soothingly through the grease mud, as there lurks the skid demon.
    __________________________________________________ ________________________________
    '67 Trail 90 || '86 R80 G/SPD+ || '97 F650ST || '00 1150 GS || '06 HP2e || '07 Xchallenge || '14 Grom

  14. #14
    Quote Originally Posted by akbeemer View Post
    When following the prescribed BMW template it appears clubs can use an image of their choice. Why not use a picture of a motorcycle?
    Agreed!




    and... we are working on some variations, what do you think?









    Go soothingly through the grease mud, as there lurks the skid demon.
    __________________________________________________ ________________________________
    '67 Trail 90 || '86 R80 G/SPD+ || '97 F650ST || '00 1150 GS || '06 HP2e || '07 Xchallenge || '14 Grom

  15. #15
    If the photo below will post ?...... you will see the roundel at the bottom of the key fob & the patch displayed.

    I have in my hand a patch from both the BMW Motorrad Chromeheads & the BMWRA, and both have the roundel displayed at the bottom.

    OK so they do it in a way that 'pleases' momma BMW ?....Why can't we ?


    http://bmwra.org/sites/default/files...?itok=EFQgwLtC
    Ron Prior {AMA member ,MOA member}
    Milford,Oh
    2002 KLT
    2004 Roadster

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •