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There a lot of threads about negotiating the price on a new BMW. It seems current model year bikes usually go for list price. There are often monthly BMW promotions, such as the current one that adds a set of side cases to the R1200R at no charge. I've seen promotions reduce new bike prices by $1000, but only for prior year models. Sometimes you can save a bit if the dealer has a demo bike available for sale, but I don't think the demo bikes are eligible for the monthly promotions. You will probably have better luck negotiating a discount on other accessories, or a free 600mi service.
I wouldn't classify wholesale to retail markup for BMW products as "really small"...they are ample. And no dealership stands on new bike (net) profits alone. An expected business plan has separate profit targets across the brand's product line. Plus, the bonus arrangement with BMWNA can be a pretty good incentive to get product out the door. If a dealer tells you he can't take $500.00 or more off the MSRP, even when there are additional manufacture supported incentives available....he's just saying he doesn't want to, for any number of reasonable reasons. One being sales are booming and he doesn't think he needs to discount to be competitive in the marketplace. Some dealers (one I mentioned in an earlier post) has a different business model and seeks to be a price leader. Anyway, there are different pricing (selling) arrangements out there....you just need to decide which fits your desires.
I wouldn't classify wholesale to retail markup for BMW products as "really small"...they are ample. .
Do you know that? Elaborate, please. What, for example, is the difference between dealer net and retail for a bike that's, let's say, has $15,000 MRSP.
When I bought an R1200R in 2009 I got 14% off MSRP as well as free luggage and mounts. I'm quite certain the dealer did not lose money on the deal.
Do you know that? Elaborate, please. What, for example, is the difference between dealer net and retail for a bike that's, let's say, has $15,000 MRSP.
Another interesting point: Most people expect a discount off MSRP. Now if you have a product in high demand and no inventory to really back it up does it ever become worth more than MSRP?