New MOA Logo

bmw_girl · Apr 1, 2012

I think the "O" would look better as a compass, but that's just my .02

Whatever they decide is fine with me.

sheridesabeemer · Apr 1, 2012

PGlaves said:
I like it.

But it doesn't matter whether I do or don't.

It is what it is, and doesn't effect my bikes, my riding, or the content of the articles I read in the magazine. Or how much fun I do or don't have at a rally.

what he said.
I like it, it's classy looking.

bmwgsrider · Apr 1, 2012

I am not sure if I am 100% fond of the new logo.... at least the old logo had BMW Motorcycles.... the new logo doesn't specify... like what others have mentioned... if someone looks at MOA... they won't know what it means... that is what I do not like.

It would be nice if everyone would get a couple free logo stickers because the logo got changed and my renew was last month...

tommcgee · Apr 1, 2012

GrafikFeat said:
You answered your own question.

Huh?

bullit7801 · Apr 1, 2012

Mika said:
I doubt they 'mean' anything beyond an artistic decision to give more texture or depth to the logo. But then what do I know I still do stick figures.

Yup, no meaning that I know of. Just a style choice.

tb

statdawg · Apr 1, 2012

Shouldn't it be MOAN ?

Paul_F · Apr 1, 2012

Greenwald said:
So any club from outside the USA, which 'charters' with the MOA, in effect holds 'dual-citizenship' to some degree? A club in Canada, for example, that belongs to the MOA also must affiliate with some Canadian organization as well? Same for Mexico and other countries?

Yes, with reference to a Canadian MOA club.

kbasa · Apr 1, 2012

dbrick said:
I think the new logo is handsome, and MOA is rather clever to have two: one compliant with the mothership's rules, and another that is much more stylish.

Exactly. The club can still use its own logo without having to worry about corporate IP issues with BMW, if it so desires. Alternatively, it can use the roundel by presenting their CI approved version.

That's exactly how the local clubs should be thinking about this: a standalone logo.

typ181r90 · Apr 1, 2012

new logo?

Couldn't we do better

98lee · Apr 1, 2012

It's BMW's loss. Could you imagine if Ferrari Owners of America was forced to use " Car Owners of America"?

This is what happens when the "bean counters" over rule the enthusiasts!

Nothin we can do about it, but it does takeaway a little bit of pride. Take away a little bit of pride and you take away a little bit of dedication. Look how far Harley has gone with pride and dedication.

:dance

GILLY · Apr 1, 2012

Before you criticize some, you should always walk a mile in their shoes.
That way, when you criticize them, you are a mile away, and you have their shoes. :doh

racer7 · Apr 1, 2012

Not at all clear from the logo that this MOA has anything whatever to do with motorcycles. Metallurgy, microbiology, metaphysics, ????
But heck, half the time you can't tell reading ON either

greenwald · Apr 2, 2012

racer7 said:
Not at all clear from the logo that this MOA has anything whatever to do with motorcycles. Metallurgy, microbiology, metaphysics, ????
But heck, half the time you can't tell reading ON either

OUCH! As a 'passionate' contributor to the Owners News, that one stung a bit.

I'll get over it, but I'll be in Wilmington aboard the USS North Carolina later this week with my son. Don't make me track you down! :fight

mika · Apr 2, 2012

racer7 said:
Not at all clear from the logo that this MOA has anything whatever to do with motorcycles. Metallurgy, microbiology, metaphysics, ????
But heck, half the time you can't tell reading ON either

Greenwald said:
OUCH! As a 'passionate' contributor to the Owners News, that one stung a bit.

I'll get over it, but I'll be in Wilmington aboard the USS North Carolina later this week with my son. Don't make me track you down!

Perhaps yet racer7's comment go to the heart of the entire issue.

By itself the logo says nothing about motorcycles. It gains that when it is associated with something such as wording or some other publication. As that association with content grows it gains meaning.

ON is a wonderful club magazine. The content is member driven and so often associated with association or charted club business, or travel stories that happen to have motorcycles and more results in a magazine that often has little utility for a reader looking for a motorcycle magazine. That does not make it a bad magazine, just one that misses the target for a given readership.

The BMW roundel by itself says nothing about anything. There are multiple myths about its origin. Yet all of us have an instant image pop into our minds when we see it based on the associations we have linked to it.

I like the logo. It is clean and simple. It's the things associated with it that will give it meaning, life and more than a bit of confusion.

statdawg · Apr 2, 2012

DARRYL CAINEY said:
Anyone else notice the New MOA Logo on the Home Page?

Comments?

Gilly said:
Before you criticize some, you should always walk a mile in their shoes.
That way, when you criticize them, you are a mile away, and you have their shoes.

Gilly a mile back Darryl Cainey asked for comments. Some will like it and others will not. In recent history constructive criticism is welcomed. I know someone worked very hard on this project and I have no idea what they were thinking, what the current trends are in the industry and the dealings with Motorrad being Motorrad. For me, I could care less if we have a logo or not since my sidecases do not display any. Its also too bad Motorrad has control over a private club to begin with but we are partners now and one big family.

:wave

Voni · Apr 2, 2012

Statdawg said:
Gilly a mile back Darryl Cainey asked for comments. Some will like it and others will not. In recent history constructive criticism is welcomed. I know someone worked very hard on this project and I have no idea what they were thinking, what the current trends are in the industry and the dealings with Motorrad being Motorrad. For me, I could care less if we have a logo or not since my sidecases do not display any. Its also too bad Motorrad has control over a private club to begin with but we are partners now and one big family.

Actually BMW doesn't have "control" over us. They only have control over their licensed logo.

Opinion? I like the new logo even though it's not RED!

Voni
sMiling

119240 · Apr 2, 2012

looks like a truck skid over your logo name ?
Mall Of America = MOA

grafikfeat · Apr 2, 2012

tommcgee said:
I'm talking about the gray horizontal shading through the lettering.

GrafikFeat said:
You answered your own question.

tommcgee said:
Huh?

"the gray horizontal shading..."

That's what the lines are. :whistle

barryg · Apr 2, 2012

Mu Omicron Lambda; Well I was a Sigma Pi back in the day at Arkansas State University. We had some pretty wild frat parties back then. Glad I survived all that.
What's the dot for in the Lambda. Frat pin?

amiles · Apr 2, 2012

It seems odd that BMW is so restrictive in the use of their logo. Other entities seem to encourage "showing the flag" as it were for visibility of their "brand".

I am disappointed that we are prohibited from displaying the roundel in the center of the "O" on the new logo, as I think that it would pull things together in a logical and attractive way. Showing pride in the MOA & pride in our BMW machines.

I'm still two club logo's behind.

New MOA Logo

Club President

I Used to Be Someone

Member

Unfunded content provider

Can't Grow It?? Mow it!!

High & Dry

RK Ryder

Well-known member

Superkraut

3 Red Bricks

What, me worry?

New member

New member

Still Wondering

High & Dry

sMiling

New member

New member

Active member

New member

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