Darryl Cainey
Sir Darby
Anyone else notice the New MOA Logo on the Home Page?
Comments?
Comments?
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New MOA Logo
- Thread starter Darryl Cainey
- Start date
Squarehead
Crazed Individual
First impression.......not great........
kthutchinson
Member
That's per BMW's new corporate identity guidelines. If you want BMW in it, it needs to look like the badge in the lower right corner of the MOA home page.
88bmwjeff
SF Bay Area
Nope. Be back in sec......
Hmmm. I'm not sure that would have been my first choice, but then again I didn't see the other options (other than the current one). However, it's just a logo and what the logo looks like has no bearing on my membership here.
lilredroadster
al from chgo burbs
New logo won't change my life at all.
MCMXCIVRS
More toys than space
I like the styling, but am also disappointed with the corporate policy preventing the logo from reflecting the fact that it is for a BMW club. In itself, this logo does not really convey what it represents. For someone unfamiliar with the BMWMOA, there is nothing in this logo to show what it's for.
PittsDriver
Fuse lit....
Agreed, the "O" should be the BMW roundel. But I do understand the need for corporate standards for style.
mika
Still Wondering
I too like the styling. I wonder how it will age; at this point, probably better than I.
The logo guidelines that seemed to prohibit anything within the logo that would indicate BMW, or a connection with BMW in the design. The inclusion of a Roundel may have been a first choice but was exactly what the company wanted to avoid.
The conveyance off what it represents comes in the wording the guidelines allow to be associated with the various club logos. I will be interested in how that is done in signage, print, patches and other club related material.
The continuing discord for me is the use of a globe - which makes sense to me because it is an international club - and the wording Motorcycle Owners of America .
I don't really think they 'snuck' it in. I don't have a link to the posts but it has been mentioned several times by officers on the forum that the new logo would be presented in April. Today's appearance on the home page strikes me as a production issue related to April's ON presentation online 4/1 and in mail boxes near you.
martinph
Prefers to play
I meant they snuck it on to the home page, with out saying anything.
We knew a new logo was coming.
I expected a big announcement.
greenwald
New member
I would have preferred the BMW roundel in the center of the letter 'O'
However, not having a seat at the "inner circle of trust" table that designed it, not privey to reasons why that did not or could not happen. Pity.
As for how 'international' we are, while I'm aware that there are overseas memberships/subscriptions, are not licensed clubs within the MOA restricted to the USA, Canada and Mexico?
Just wondering out loud - i.e. North America (w/ Central America as far as Panama).
Sort of a "Motorcycle Owners of The Americas"
Then we could all be BMW MOTA-members!
However, not having a seat at the "inner circle of trust" table that designed it, not privey to reasons why that did not or could not happen. Pity.
As for how 'international' we are, while I'm aware that there are overseas memberships/subscriptions, are not licensed clubs within the MOA restricted to the USA, Canada and Mexico?
Just wondering out loud - i.e. North America (w/ Central America as far as Panama).
Sort of a "Motorcycle Owners of The Americas"
Then we could all be BMW MOTA-members!
Of course, Kevin, that would be better.
It couldn't happen because BMW can, legally, control others' use of the Roundel. Putting the Roundel in an MOA logo other than in the constricted and controlled form shown in the other MOA logo at the bottom right of the page would violate BMW's rules. While I'm a recovering attorney, and understand the legal reasons behind the company's behavior in this area, I think it's shortsighted and wrong.
As you say, we're not on that committee.
mika
Still Wondering
I know, my comment was aimed at a more general point. I suspect the big announcement you are looking for will be in the April edition of ON.
R80RTJohnny
On the road again!
As for trying to convey our "brand" image it just does not cut it for me. Would I buy a sticker and proudly display on the bike. Sadly, no. Being so close to April 1st I hope this is an April Fools Joke.
