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Thread: BMW announces takeover of Harley-Davidson

  1. #1
    radan2
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    BMW announces takeover of Harley-Davidson

    (MUNICH, GERMANY) Norbert Reithofer, CEO of Bayerische Motoren Werke AG, announced today that Harley-Davidson Motor Company has accepted a friendly merger agreement by BMW and will combine their motorcycle manufacturing facilities. Mr. Keith E Wandell, CEO of Harley-Davidson, will become president of the the worldwide motorcycle division, which will include the current BMW Motorrad division, Harley-Davidson, and Husqvarna.

    "We have long felt the need to diversify our motorcycle production by adding models more attuned to the cruiser market," Herr Reithofer said. "With our current BMW line, our Husqvarna line, and now the new Harley-Davidson line, we will be able to penetrate all parts of the worldwide motorcycle market."

    Mr. Wandell stated that the move, which has taken the motorcycling world by surprise, was accepted by Harley-Davidson as a way to strengthen its capital base, which has never recovered from the 2008 financial meltdown. "We also are looking for ways to streamline our operations by combining research and development, design, and marketing components of our motorcycle lines."

    The two men showed off a prototype of the kind of combined work the new combined companies will be capable of by announcing the BMW H1600R, which features a Harley motor in the body of the current K1600GT, suitably modified, with a distinctive orange and blue paint scheme to combine the colors of the two companies.

    There was also a clay mockup of a version of the current RoadKing Classic with the iconic BMW boxer motor, which is promised for fall introduction.

    FOR RELEASE AFTER MARCH 31, 2011

  2. #2
    GREGFUESS
    Guest

    Talking

    That is about the best April Fools write up I have read in a long time!!! Thanks for the laugh..

  3. #3
    RK Ryder
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    Paul F. Ruffell
    Retired and riding my RTs, the '87 K100 & the '98 R1100 !
    Knights of the Roundel #333

  4. #4
    Whew ! I am glad its April 1st
    ________________________________________
    The early bird might get the worm, but the second mouse gets the cheese.

  5. #5
    "Jack" jacko's Avatar
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    Are the BMW/H-D dealers taking deposits?
    Jack Watson
    BMWMOA #125089
    2014 K1600GTL
    2013 C650GT

  6. #6
    WILDPIG
    Guest
    please don't insult HARLEY DAVIDSON like that...............

  7. #7
    Captain R12C CaptainR12C's Avatar
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    09 HP2 Sport: '06 K12R; '09 Buell XB9SX

  8. #8
    Intermediate Adventurer Newstar's Avatar
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    I thought BMW took over last year. Or was it the year before??

  9. #9
    Registered User womanridge's Avatar
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    I think Harley finaly gave in when Wisconsin won the BMW Mileage contest, once AGAIN. /
    Karen Jacobs
    Moderator
    2012 R 1200 RT
    MOA-133005, RA32109, IBA #37923

  10. #10
    Registered User
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    Merger

    I makes sense. The two rider groups are both already used to opening their wallets often and wide.

    Mary
    2007 R1200RT

  11. #11
    blah blah blah squiffynimrod's Avatar
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    Quote Originally Posted by Newstar View Post
    I thought BMW took over last year. Or was it the year before??
    I think it was 2 years ago. Front page on the website. The hook sank deep........
    No pithy comments available at this time.
    Please check back later.

  12. #12
    vincewinkel
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    I wrote this story and posted it on the HOMEPAGE two years ago. It remains the single most read article we've ever had on the BMW MOA site. Not the same story -- just the same topic... What is in this thread is far more interesting than mine was.

    the headline then was:

    Shocker: BMW AG PURCHASES HARLEY-DAVIDSON
    Weak US dollar, struggling economy lead to German takeover of American Biking Giant

    The entire story was then removed after about six hours.

    Vince

  13. #13
    Intermediate Adventurer Newstar's Avatar
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    Moving Cheese

    On another April Fool note, I reworked the front page of our club's monthly newsletter a few years ago and turned it into a Moto Guzzi Rider's Rag. Click here

    I got a call from the club president shortly after posting online. He was flippin' mad! He also never read past the first page. We're all still laughing!

  14. #14
    Yarddog
    Guest
    ...great...the coneheads take over the sh*&heads!...LOL

  15. #15
    3 Red Bricks
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    The new company will be called BHMDW and it's emblem will be a propeller with feathers.




    LONG MAY YOUR BRICK FLY!

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    Lee Fulton Forum Moderator
    3 Marakesh Red K75Ss
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