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Thread: No Motorrad USA advertisement

  1. #16
    Quote Originally Posted by jforgo View Post
    ... the word of mouth factor has to be subtracted in order to truly assess the impact of a new advertising campaign.
    there is an old saying in the ad biz: "I know I'm spending twice as much on advertising than I need to, but I can't figure out which half to cut."

    good read: The Fall of Advertising and the Rise of PR

    Go soothingly through the grease mud, as there lurks the skid demon.
    __________________________________________________ ________________________________
    '67 Trail 90 || '86 R80 G/SPD+ || '97 F650ST || '00 1150 GS || '06 HP2e || '07 Xchallenge || '14 Grom

  2. #17
    Join Date
    Feb 2009
    Pender Harbour, B.C.
    Given all of the above, why not SELL BMWON magazine to the general public. It would increase readership, may increase advertising dollars, and maybe can make a few bucks on the sale too!

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