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Thread: Wall Street Journal Picks BMW

  1. #16
    Still Wondering mika's Avatar
    Join Date
    Aug 2004
    Fly Over Land
    Around here the comparison may not seem reasonable to some but in the real world of buyers the Bandit has stolen more than a few buyers from BMW. Do you think a BMW Motorrad publicist may have had something to do with the placement of the article and the outcome?
    Pass the mustard and UP THE REVOLUTION!

  2. #17
    Rally Rat
    Join Date
    Jul 2007
    Big Sky country (Montana)
    I wouldn't be surprised.

    Regardless, I would give the Wall Street Journal's opinion on motorcycles the same consideration as I would Sport rider's advice on investing.

    Which brings to mind another comparison:

  3. #18
    Rally Rat
    Join Date
    Apr 2007
    Tampa, FL
    You're correct on that. The demographics of the WSJ and Robb Report for that matter do not include the dedicated riding community. However, their audience has a higher (much higher in the case of the Robb Report) average disposable income, so anytime BMW can get favorable write-ups in these magazines/newspapers, its a good thing. Obviously the articles aren't technical in nature, but this one was well-written and did display the S model's obvious attributes. I've dealt professionally with more than a few individuals in the Robb Report social scene (dealt with..not part of...) and they take these write-ups/comparisons very seriously. They are very likely to be influenced by them, so a good write-up like this one is important.

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