Results 1 to 15 of 15

Thread: M.R. Special: BMW buys Husqvarna

  1. #1
    Still Wondering mika's Avatar
    Join Date
    Aug 2004
    Location
    Fly Over Land
    Posts
    11,807

    BMW buys Husqvarna - M.R. Special



    This has been rumored for some time. MotorCycle News in the UK is reporting that BMW has purchased Husqvarna outright and will operate it as a separate business unit as it does with the Mini brand

    reuters.com is also reporting on this in a more detailed piece.
    Last edited by M1ka; 07-20-2007 at 05:48 PM. Reason: add Reuters link

  2. #2
    Dum vivimus vivamus ted's Avatar
    Join Date
    Mar 2003
    Posts
    2,686
    Sweet, I've always wanted a chain saw with a boxer engine.
    Ted
    "A good stick is a good reason"
    1994 K75RT
    Moto Pages

  3. #3
    Still Wondering mika's Avatar
    Join Date
    Aug 2004
    Location
    Fly Over Land
    Posts
    11,807

    BMW PressClub: Germany Announcement

    BMW motorcycle takes over Husqvarna Motorcycles

    Munich. BMW acquires the steeped in tradition enterprise Husqvarna Motorcycles. Dr. Herbert Diess, leader BMW motorcycle and the Italian Industrielle Claudio Castiglioni signed to 19.07.2007 in the northItalian Varese the contract. This requires still the agreement of the European Kartellbeh?¬rde and comes into force only after permission. Over the purchase price silence was agreed upon.

    For BMW motorcycle is easier the assumption of Husqvarna Motorcycles a consistent step for the continuation of the activities in the range and sporty motorcycles, which were recently strengthened with the new models BMW G 650 X series. ‘«£With the Husqvarna models aiming at the sporty competition we can expand the offer of BMW motorcycle faster since younger buyer categories as well as since the entire Offroad and Supermoto range than alone with our Kernmarke. We will have also direct access to a world-wide sales network work in the Offroad segment with this acquisition‘«ō, justified BMW motorcycle boss Diess the decision to the purchase. The planning of BMW motorcycle plans to resume Husqvarna Motorcycles independently. Development, selling and manufacturing as well as the coworker trunk transferred and as before in the northItalian region Varese to be resident.

    Husqvarna Motorcycles belongs like BMW motorcycle to the most steeped in tradition motorcycle enterprises of the world. Motorcycles were produced since 1903 first in Sweden and since 1986 in Italy. The enterprise ranks today among the prominent offerers of sporty Offroad motorcycles. Countless international racer sequence with European and world champion titles accompany firm history.

    BMW motorcycle produced and sold in 2006 for the first time over 100.000 motorcycles (production: 103,759 units, distribution 100,064 units). The production program covers excluding large volume motorcycles over 500 cm ??; in this segment BMW motorcycle is the largest European manufacturer. The conversion in the financial year 2006 amounted to 1,265 millions euro, the result before taxes 66 millions euro. BMW motorcycle busy 2006 of world-wide on the average 2,816 coworkers.

    Husqvarna Motorcycles is part of the Italian mVs Agusta S.p.A. and produced 2006 of approximately 12,000 motorcycles within the capacity range between 125 and 610 cm ??. The emphasis of the model program lies on sporty Offroad motorcycles, which are equipped with a cylinder engines without exception. Husqvarna Motorcycles busy 2006 in Italy of approximately 240 coworkers.


    German to English translation by Google Translator.

  4. #4
    Still Wondering mika's Avatar
    Join Date
    Aug 2004
    Location
    Fly Over Land
    Posts
    11,807

    Some Husqvarna sites:

    Husqvarna ‘«ŰCompany

    Husqvarna Motorcycles ‘«Ű Husqvarna USA

    Huskyclub.com

    The Husqvarna motorcycle division was sold to Italian motorcycle manufacturer Cagiva in 1987.

    Cagiva.it
    No news from them yet.

  5. #5
    Focused kbasa's Avatar
    Join Date
    Mar 2003
    Location
    Marin By God County, California
    Posts
    11,664
    Interesting. With BMW having produced their own 450 dirtbike (release soon), I wonder if we'll see them use the Husqy marque to fill out the remainder of the range.

    I believe the smaller Huskies all have headlights, so building a set of smaller supermotos would be a breeze.

    I like it.
    Dave Swider
    Marin County, CA

    Some bikes. Some with motors, some without.

  6. #6
    Still Wondering mika's Avatar
    Join Date
    Aug 2004
    Location
    Fly Over Land
    Posts
    11,807
    http://www.cyclenews.com/ShowStory.a...]cyclenews.com is reporting from the MV Agusta/Cagiva side of the sale. The emphasis for MV is to focus on the MV Agusta brand, product development and expansion. This should give them a bit of cash to that end.

    mcnews.com.au gives the view from down-under of the sale.

    The Economic Times.indiatimes.com leads with a focuses on sales undisclosed sum and then follows with the observation that it is subject to the review of the European competition authorities.

  7. #7
    Rally Rat PAULBACH's Avatar
    Join Date
    Dec 2005
    Location
    Ballston Spa, NY; South of the Adirondacks, North of the Catskills and West of The Berkshires and Green Mountains
    Posts
    6,822
    Husqvarna Motorcycles belongs like BMW motorcycle to the most steeped in tradition motorcycle enterprises of the world. Motorcycles were produced since 1903 first in Sweden and since 1986 in Italy. The enterprise ranks today among the prominent offerers of sporty Offroad motorcycles. Countless international racer sequence with European and world champion titles accompany firm history.
    Aha, there was a Swedish connection. Wonder if a Boxer engine on a chainsaw will outperform a Stihl?

  8. #8
    ian408
    Guest
    Quote Originally Posted by KBasa View Post
    I believe the smaller Huskies all have headlights, so building a set of smaller supermotos would be a breeze.

    I like it.
    I wonder if 3yr warranties will be standard?

    I want one sooo bad.

  9. #9
    mrich12000
    Guest

    Thumbs up

    Quote Originally Posted by PAULBACH View Post
    Aha, there was a Swedish connection. Wonder if a Boxer engine on a chainsaw will outperform a Stihl?
    Good one cheif

  10. #10
    Cannonball Rider #52 darrylri's Avatar
    Join Date
    Oct 2003
    Location
    Surf City, USA (Santa Cruz, CA)
    Posts
    4,573
    The comparison of this to BMW's purchase of the Mini brand is one way to view this, but I wonder if it might not turn out more like BMW's purchase of Land Rover (which they ultimately sold for 1 pound sterling to get rid of it).

    Does BMW really understand what Husky is about? Will it be more of a distraction to them than an asset? The motorcycle division has never done this sort of thing before.
    --Darryl Richman, forum liaison
    http://darryl.crafty-fox.com

  11. #11
    sumran
    Guest
    Quote Originally Posted by PAULBACH View Post
    Wonder if a Boxer engine on a chainsaw will outperform a Stihl?
    No. Nothing outperforms a Stihl in the world of chainsaws (although Husqvarna comes in second). If BMW would have purchased Stihl it would have been a consolidation of my two hobbies. I have 5 Stihl chainsaws and one Beemer.
    Last edited by sumran; 07-23-2007 at 03:03 PM.

  12. #12
    dlearl476
    Guest
    Quote Originally Posted by DarrylRi View Post
    The comparison of this to BMW's purchase of the Mini brand is one way to view this, but I wonder if it might not turn out more like BMW's purchase of Land Rover (which they ultimately sold for 1 pound sterling to get rid of it).

    Does BMW really understand what Husky is about? Will it be more of a distraction to them than an asset? The motorcycle division has never done this sort of thing before.
    When I first heard this rumor, it was about BMW buing Husky's production facilities in Italy, which I suspected would be for manufacturing BMW/Aprilia Joint ventures.

    Quote Originally Posted by KBasa View Post
    Interesting. With BMW having produced their own 450 dirtbike (release soon), I wonder if we'll see them use the Husqy marque to fill out the remainder of the range.

    I believe the smaller Huskies all have headlights, so building a set of smaller supermotos would be a breeze.

    I like it.
    Unfortunately, I fear less models, not more. I can't see BMW keeping all Husky's street legal bikes in the lineup, competing with the G650's and new 450 (AFAIK, MOST of this years Husky line-up is street legal). I see a few dirt models, but mostly a raid for R/D, manufacturing, and production facilities.

    One point of fact about BMW/Mini: AFAIK, BMW bought the entire Rover Group, which included Land Rover, Rover, Mini, MG, Triumph and Riley brands. They sold Land Rover to Ford. They kept "new" mini and sold the rights to manufacture the remaining brands in the Rover Group, including the rights to the original mini, still in production, to a consortium led by the CEO of Rover, Ltd, for 10GBP. BMW still owns the brands.

  13. #13
    Still Wondering mika's Avatar
    Join Date
    Aug 2004
    Location
    Fly Over Land
    Posts
    11,807
    Just to stir the pot.

    Motociclismo, the Spanish motorcycle magazine has printed that BMW is finding the 450 is proving difficult to develop into a production model and will shelve it and go with a Husky model instead. Source is an unidentified BMW insider.

  14. #14
    Quote Originally Posted by dlearl476 View Post
    One point of fact about BMW/Mini: AFAIK, BMW bought the entire Rover Group, which included Land Rover, Rover, Mini, MG, Triumph and Riley brands. They sold Land Rover to Ford. They kept "new" mini and sold the rights to manufacture the remaining brands in the Rover Group, including the rights to the original mini, still in production, to a consortium led by the CEO of Rover, Ltd, for 10GBP. BMW still owns the brands.

    To clarify a bit, and to respond to the comment about BMW selling Land Rover for $1, they actually sold Rover autos and Land Rover at the same time. Rover autos was losing money big time and has since gone under; the Chinese partner of the original Brit management team wound up with the Triumph and MG titles and will soon be selling their own MGs. At the time Land Rover was supposedly making money but BMW felt that they had to sell Land Rover to recoup some of their losses from the Rovers Cars debacle.

    As Ford prepares to unload Land Rover (along with Jaguar and possibly Volvo) once again it was pointed out that Land Rover is profitable, something that Jaguar hasn't been for decades.

    The car business is funny like that. When the assets of Bentley and Rolls Royce were sold off unexpectedly to Volkswagen, it transpired after the fact that BMW owned the rights to the Rolls Royce name through their investment years earlier of the Rolls Royce aircraft engine group, something that escaped the car guys at the time

    Who knows. By the time that this is over with, BMW may be selling Rolls Royces with a Mini and a Husky thrown in with every purchase just to sweeten the sale

    --PirateJohn--
    www.PirateJohn.com

  15. #15
    Still Wondering mika's Avatar
    Join Date
    Aug 2004
    Location
    Fly Over Land
    Posts
    11,807
    The U.S. market is probably not the main target of this acquisition. Maybe was not even considered as a major player in the acquisition. BMW has a history of not offering all models in all countries. In many markets it needs smaller bikes in the showroom to keep traffic up.

    BMW has a long history of this type of deal. Before the first BMW bike was made it was producing bikes for other brands. In the 50‘«÷s the Isetta was built on a license. These are only two examples of what we would consider non traditional BMW deals.

    BMW/Aprilia joint ventures are not precluded by the purchase of Husqvarna. The plants may not have been for sale without paying a bit of a premium for them with the Husky brand name and related designs and patents.

    If the BMW 450 goes into production where will it be built? If BMW is willing to add a dirty 450 to the lineup why not round it out with the traditional full range that existing Huskies involve?

    I do not see this purchase as being that similar to the Rover deal. They are not under the gun to turn around a failing company. Husqvarna may be small but it was viable. The MV Agusta group was divesting to get revenues and cut expenses so that they could focus on building superbikes.

    If anyone has reason to be nervous it may be your local Husky dealer. In five years will he have to store the sign with the Husky name because, while still building bikes in the same plants, BMW has shelved the Husky name?

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •