deilenberger
A bozo on the bus
From the latest press release from BMW (which 'splained the car side did OK too..)
It appears BMW's agressive push to do conquest sales must be working, since I would make a WAG that more then 50% of the S1000RR sales are new to BMW. Considering other manufacturers didn't even try to sell 2010 bikes (Suzuki) a growth of 21.4% over the prior (admittedly not good) year is pretty outstanding.
BMWPress said:In the first half-year of 2010, BMW Motorrad sold 57,015 (prev. yr. 46,972) vehicles. This represents a retail growth of 21.4 % from the first half of 2009. The positive global trend for BMW Motorrad continued in June. Despite the negative trend on the global motorcycle markets, BMW Motorrad was able to sell more motorcycles year-on-year for the sixth consecutive month. In June, a total of 11,584 (prev. yr. 9,402 / +23.2%) vehicles were delivered to customers. The bestseller list was topped by the large long-distance enduro, the R 1200 GS, which is the worldÔÇÖs best-selling motorcycle in the segment for large capacity bikes in the 500 cc plus class. In the year to the end of June, no less than 6,459 (in June 1,223) units of the S 1000 RR, BMW MotorradÔÇÖs first supersport motorcycle, were delivered to customers worldwide ÔÇô earning it second place in the supersport segment among the 1000 cc class sport bikes.
At a technology day to present BMWÔÇÖs first in-line six-cylinder motorcycle engine in early July, the business unit provided a first glimpse of its next product offensive. In the future, the engine will power two luxurious new BMW touring bikes, the K 1600 GT and the K 1600 GTL, which will be presented to the public in autumn 2010. Both models will be distinguished by their innovative technology, superior engine smoothness and state-of-the-art fuel consumption.
It appears BMW's agressive push to do conquest sales must be working, since I would make a WAG that more then 50% of the S1000RR sales are new to BMW. Considering other manufacturers didn't even try to sell 2010 bikes (Suzuki) a growth of 21.4% over the prior (admittedly not good) year is pretty outstanding.