Just installed this horn on my 1994 R1100RS-had to make a new strap to hold it, but was worth the effort. This horn is LOUD! If you just do a short chirp, it's not too noticeable, but if you have to lay on it....it gets people's attention fast. Got really tired here on the East End of Long Island of our newest crop of summer residents who probably learned to drive in God knows where. People wandering from lane to lane having a mighty fine conversation on their cell phones. Anyway, if you're looking for something that no one will ignore, this is the one.