Tired of junk ads and their loading slowing your web browsing or just want less of your personal stuff tracked by every site you visit and spread everywhere?
Just replaced my usual search stuff with DuckDuckGo (https search engine without tracking reporting), added Do Not Track (limited utility due to voluntary aspect). I also use AdBlock. DDG recommended and used by Ed Snowden.
First obvious benefit is speeding up some otherwise slow sites like bmwlt and even my ISPs webmail that serve a lot of ads.
Search function also doesn't attempt to detect and feed your biases as others do, lets you search anonymously
Other benefits make take longer to show.