billy walker
BMW Rider
At one point when VW Jettas were hot (2000, maybe) there was a "dealer mark-up" of $500-$1000 over MSRP added to every car. Every dealer. No negotiation. Same thing when the Mazda Miata hit the market, if I remember correctly.
Mid-80's and Honda Accords came through with new sheet metal and were ultra hot. I snagged the 2nd unit to come out of this particular dealership and paid $1k over MSRP. Sometimes MSRP is nothing more than ink taking up white space on a piece of paper.