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Thread: Bergen BMW

  1. #1
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    Bergen BMW

    Did Bergen BMW close? When I try going to their web site the link fails. But no issue going to their HD web site?

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    I think they sold the BMW dealership to MAX's.
    MT helmet
    [COLOR=Red]NO ONE ELSE ADMITS IT[FONT=Courier New]

  3. #3
    Registered User MTHelmet's Avatar
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    I think they slod the BMW dealership to MAx's. Who is opening in a different location.
    MT helmet
    [COLOR=Red]NO ONE ELSE ADMITS IT[FONT=Courier New]

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    Yes, despite the fact that all the BMW signage is still there, they gave up the BMW part of the dealership.
    MAX BMW is indeed taking over the area for BMW, but they just had another location grand opening in Connecticut, and the word is, the search for a North Jersey location is ongoing, and don't expect anything to open until next year.

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    Bergen BMW

    A Harley friend on mine walked into the Bergen HD dealership with the intention of buying a new helmet. Walked out with an almost brand new (2013 with 5000 miles) r1200rt. Got a great deal and the HD portion of the dealer wants to un-load what they have left from the no longer BMW end. So they are still dealing with some leftover inventory. As far as I know no new bikes or parts. They are no longer a licensed dealer.

    Really leaving that huge demographic with nothing as close as they are used to. Surprised Max didn't already have a location in the same area picked out before they bought out the dealership license. I know they opened new in CT. but that is a hike for Northern NJ.

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    Lo and behold I was driving by Bergen today and there was a crane lifting the 35 foot tall silver freestanding BMW Motorcycles sign that was at the rear of the property, near RT 17.

    Fess up, you guys. Was it one of you grabbing a souvenir ?

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    Quote Originally Posted by trailrunner View Post
    Did Bergen BMW close? When I try going to their web site the link fails. But no issue going to their HD web site?
    HD Corporate was not impressed with the BMWs sharing showroom real estate. Obviously, there are other HD/BMW dealerships out there, but the brands did not play well together in this instance.

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    That explanation seems hard to believe. The dealership is 25,000 sq. feet and I kid you not, the BMW sales floor was around 500 sq. feet. That's five hundred, not a typo. 25'x20'. BMW was always treated worse than a red heated step-child there.

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    Quote Originally Posted by ClassicVW View Post
    That explanation seems hard to believe. The dealership is 25,000 sq. feet and I kid you not, the BMW sales floor was around 500 sq. feet. That's five hundred, not a typo. 25'x20'. BMW was always treated worse than a red heated step-child there.
    Believe it or not. I happen to know for sure that the BMW franchise was not well received by HD corporate.

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    I believe you, I wasn't meaning to say you didn't know, just that they were never treated fairly, IMO. Sorry if it came out wrong. That dealership has been in trouble with HD corporate since it was built. It seems to be thriving now, but for a long long time things were tough. The owner's attitude may have something to do with its past troubles.

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    Quote Originally Posted by ClassicVW View Post
    I believe you, I wasn't meaning to say you didn't know, just that they were never treated fairly, IMO. Sorry if it came out wrong. That dealership has been in trouble with HD corporate since it was built. It seems to be thriving now, but for a long long time things were tough. The owner's attitude may have something to do with its past troubles.
    My intention is to not get into a pissing match with you over this, but I really don't know who you are talking about as far as the owner having a bad attitude. The family that owns this dealership has owned it for almost 40 years and the dealership has never been in "trouble" with HD Corp. The disapproval of the BMW franchise by HD Corporate not withstanding.

    As far as the BMW clientele not feeling welcome, I think the BMW customers that did come to this dealership were not too pleased having to rub elbows with the Harley crowd. As I stated earlier, there are other BMW/HD dealerships operating out there and I wouldn't be surprised if the same dynamic is present. The owners felt that HD was what has sustained their business for 40 years and decided to focus on that.
    Last edited by pdg1958; 04-23-2014 at 10:49 PM.

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    Quote Originally Posted by pdg1958 View Post
    My intention is to not get into a pissing match with you over this, but I really don't know who you are talking about as far as the owner having a bad attitude. The family that owns this dealership has owned it for almost 40 years and the dealership has never been in "trouble" with HD Corp. The disapproval of the BMW franchise by HD Corporate not withstanding.

    As far as the BMW clientele not feeling welcome, I think the BMW customers that did come to this dealership were not too pleased having to rub elbows with the Harley crowd. As I stated earlier, there are other BMW/HD dealerships operating out there and I wouldn't be surprised if the same dynamic is present. The owners felt that HD was what has sustained their business for 40 years and decided to focus on that.
    I also have no intention of getting into a pissing match either. You sound close to either the dealership or the owners or both. Just because we may have different information and experiences doesnt mean either of us are wrong. But dont say I am wrong and there never was problems with HD corporate, I know better. I also happen to have had a bad experience both on the H-D end with the RUDE owner 10 years ago and the BMW end a few months ago... I'm not saying they should have put the same resources into the smaller BMW end, but to have a BMW customer arrive with his still under warranty bike on a tow truck and have to wait a solid hour for the one BMW service writer on duty while three H-D service writers stand around and joke with customers is not a way to endear yourself to the BMW crowd. I bet MAX will do a much better job of taking care of the customer.

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    Quote Originally Posted by ClassicVW View Post
    I also have no intention of getting into a pissing match either. You sound close to either the dealership or the owners or both. Just because we may have different information and experiences doesnt mean either of us are wrong. But dont say I am wrong and there never was problems with HD corporate, I know better. I also happen to have had a bad experience both on the H-D end with the RUDE owner 10 years ago and the BMW end a few months ago... I'm not saying they should have put the same resources into the smaller BMW end, but to have a BMW customer arrive with his still under warranty bike on a tow truck and have to wait a solid hour for the one BMW service writer on duty while three H-D service writers stand around and joke with customers is not a way to endear yourself to the BMW crowd. I bet MAX will do a much better job of taking care of the customer.
    I don't know what your experience was at the HD or BMW end, nor was I addressing that.
    I was just disputing your claim that this dealership is or was in trouble with HD Corporate.

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    Quote Originally Posted by pdg1958 View Post
    I don't know what your experience was at the HD or BMW end, nor was I addressing that.
    I was just disputing your claim that this dealership is or was in trouble with HD Corporate.
    First, what I said about the corporate friction is/was true.

    Second, No, you also attempted to explain away BMW people feeling unwelcome there and attributed it to the BMW people not being comfortable rubbing elbows with Harley people. That is quite insulting to BMW people. I supplied a personal experience with regard to second class treatment of me, a BMW person. I also had a quite bad experience when I was a H-D customer several years ago and was treated VERY rudely by- I think you know who- (maybe your relative?) when myself and a friend were looking to buy. We were insulted and given quite an attitude, and we left, and we bought two Harleys at another dealership. Their loss.

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    Quote Originally Posted by ClassicVW View Post
    First, what I said about the corporate friction is/was true.

    Second, No, you also attempted to explain away BMW people feeling unwelcome there and attributed it to the BMW people not being comfortable rubbing elbows with Harley people. That is quite insulting to BMW people. I supplied a personal experience with regard to second class treatment of me, a BMW person. I also had a quite bad experience when I was a H-D customer several years ago and was treated VERY rudely by- I think you know who- (maybe your relative?) when myself and a friend were looking to buy. We were insulted and given quite an attitude, and we left, and we bought two Harleys at another dealership. Their loss.
    You don't like this dealership,either the HD or BMW side, that's your right.
    You are dead wrong about this dealership having trouble with HD corporate. Do you have proof? I doubt it.
    The Harley clientele was not thrilled with the BMW presence either, I am told. And, that ultimately, is what was most important to the owners.

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