My observations about scooters went to the idea of birth to grave product planning. Many see scooters as an entry level to the larger world of motorcycling. The expectation is you buy a scooter and over time you will move up through the product lineup as desires and needs change. I think how this actually worked in the past is suspect but current studies show it is not necessarily happening now. Scooter riders are happily staying on their rides. We need to reach out across product niches and meet common needs.