rob nye
Ritalin Poster Boy
Grayboy in Peoria, IL. I spoke with the Owner about this issue. Several years ago, BMW decided they wanted their bike shops to look more like the auto dealerships. When they cam to Tote (the Owner of Grayboy), they "demanded he remodel his store, and provide a separate show floor for BMW. No other brands would be allowed on that show floor. He was free to continue to sell other brands, but they had to be isolated as far as the show floor was concerned. Well, he is land-locked, no room to grow in size. It was going to cost way too much money to remodel his store to look like BMW was demanding. And, he says unlike the "jap bike riders", BMW riders are cheap. They buy the bike, then ride it for ever. Most other brand riders are constantly trading their bikes in on new models.
So he told BMW that he would not remodel. They said he must or they would pull his dealership. He told them to come get all their @#$%& stuff and get out of his building. He sold them all of his inventory, including the parts. He said he made more money selling them the parts at cost than he would have made over the next 10 years selling BMW bikes. This is his story, straight from his mouth to me.
Sorry I think you were fed a line of bull.
Those are all things BMW would "like" their current dealers to do but they can't force them to do it. If they did Razee Motorcycle Center would look dramatically different.
What they can do is send more inventory (esp clothing and accessories) to the dealers that represent the marque the way BMW would like.
They can also dictate terms for a *new* dealer but they so long as the invoices are being paid they can not "force" a current francise holder to change much of anything.