Very soft and comfortable ear plugs. About $25 for a box of 200.
They are softer than the Max and give slightly less protection, about 27
dB instead of 33. They are very soft for those with small ear canals and can be worn while sleeping (say at Elk camp or if the SO snores) I wear a pair a week or so, then toss 'em.
I've forgotten to put them in and have pulled over after a mile or so to get them in. Really does make a difference in the quality of the ride.
Some folks say they 'can't hear the road', same argument some guys made when we first required hearing protection in industry.
You can hear the road/machinery/bike once you train yourself to hear them.