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From the Bratwurst Pages:
Brats, a Way of Life
Bratwurst is a compound German word - brat means fry, wurst means sausage. Bratwurst is pronounced with a short A (rhymes with "lot"). A Madison TV station runs a promotion called "Take your brat to work today." They're talking about bratwurst, not children.
In Wisconsin, bratwurst are served virtually everywhere during "grilling season" which generally runs from May through September. They are served at a myriad of outdoor events, as well as in nearly every Wisconsin backyard. As you drive through a Wisconsin town on a clear summer evening, you will see the haze from backyard cookouts lazily wafting up into the sky. Stop, roll down your car windows, and enjoy the heavenly aroma. If you follow the aroma to its source and introduce yourself, you may be invited to join the feast. Wisconsinites are friendly people.
Where to go for good brats? How do you cook them.